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wp.org search vs our merit ranking: “pre after”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “pre after”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Before After Image Slider – Interactive Image and Video Comparison Plugin for WordPress shows at wp.org #2 but places #16 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder places #7 on merit, 4.9★ from 2528 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #1 2 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #4 2 too low 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #5 ↑3 2 too low 4 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #3 1 too high 5 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #6 1 too low 6 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #9 ↑1 3 too low 7 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #15 ↑5 8 too low 8 bbPress 100K+ · 3.9★ (343) wp.org #11 ↑1 3 too low 9 Payment Plugins for PayPal WooCommerce 80K+ · 4.8★ (127) wp.org #14 ↑2 5 too low 10 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #18 8 too low 11 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #7 ↑2 4 too high 12 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #16 4 too low 13 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #23 ↓1 10 too low 14 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #21 ↓4 7 too low 15 Pre-Publish Checklist 1K+ · 5.0★ (11) wp.org #8 ↓1 7 too high 16 WP Before After Image Slider – Interactive Image and Video Comparison Plugin for WordPress 1K+ · 5.0★ (2) wp.org #2 14 too high 17 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #24 ↓6 7 too low 18 Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45) wp.org #17 ↑7 1 too high 19 Table Field Add-on for ACF and SCF 50K+ · 4.9★ (60) wp.org #22 ↑1 3 too low 20 OrderConvo – Vendor & Customer Messages After Orders 200+ · 4.6★ (22) wp.org #12 ↑1 8 too high 21 Product Labels, Quick View, Buy Now, Pre-Orders, Frequently Bought Together & More for WooCommerce – Merchant 9K+ · 4.2★ (11) wp.org #13 ↑1 8 too high 22 WebChange Detector: Visual Regression Testing & Visual Checks After Updates 300+ · 5.0★ (4) wp.org #19 3 too high 23 Spotrebiteľské práva pre WooCommerce 300+ · 5.0★ (2) wp.org #10 ↑1 13 too high 24 Sticky Elementor – Sticky Header, Menu Color After Sticky, Logo Swap & Back to Top Button 600+ · 5.0★ (1) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.