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wp.org search vs our merit ranking: “premise”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “premise”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Matomo Site Kit shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Matomo Analytics – Powerful, Privacy-First Insights for WordPress 100K+ · 4.6★ (178) wp.org #1 2 Connect Matomo – Analytics Dashboard for WordPress 60K+ · 4.5★ (95) wp.org #2 3 miniOrange Embed Files for SharePoint/OneDrive 700+ · 5.0★ (41) wp.org #6 3 too low 4 Dynamics 365 Integration 500+ · 4.7★ (13) wp.org #4 5 Zoho Flow – No-Code Workflow Automation 5K+ · 5.0★ (13) wp.org #5 6 I Include Matomo Tracking, by Jonas Hellmann 500+ · 5.0★ (4) wp.org #3 3 too high 7 WP Gravity Forms Dynamics CRM 300+ · 4.9★ (20) wp.org #8 1 too low 8 WP Dynamics CRM for Contact Form 7, WPForms, Elementor, Formidable and Ninja Forms 300+ · 4.9★ (19) wp.org #9 1 too low 9 Active Directory/LDAP Integration for Cloud & Shared Hosting Platforms 40+ · 4.9★ (39) wp.org #20 11 too low 10 Integrate Dynamics 365 CRM 80+ · 5.0★ (6) wp.org #10 11 Sprout Clients – CRM and Lead Management 30+ · 5.0★ (7) wp.org #12 1 too low 12 Page and Post Restriction 1K+ · 4.3★ (16) wp.org #16 4 too low 13 Staff/Employee Business Directory for Active Directory 10+ · 5.0★ (15) wp.org #21 8 too low 14 WebChange Detector: Visual Regression Testing & Visual Checks After Updates 300+ · 5.0★ (4) wp.org #15 1 too low 15 Segurium – Free Malware Removal & Auto Cleanup for Hacked Websites, Antivirus Scanner, Vulnerability Alerts 100+ · 5.0★ (3) wp.org #13 2 too high 16 UK Address Postcode Validation 700+ · 5.0★ (3) wp.org #14 2 too high 17 All-in-One Microsoft 365 & Entra ID / Azure AD SSO Login 600+ · 3.9★ (7) wp.org #18 1 too low 18 Matomo Tracker 100+ · 4.5★ (2) wp.org #11 7 too high 19 Matomo Site Kit 30+ · 5.0★ (1) wp.org #7 12 too high 20 LoyaltyDog 20+ · 3.7★ (3) wp.org #17 3 too high 21 Livre Resolução para Lojas Online 40+ · 0.0★ (0) wp.org #19 2 too high 22 Bare Bones SEO 10+ · 0.0★ (0) wp.org #23 1 too low 23 AlitaYoko Conversations 80+ · 0.0★ (0) wp.org #24 1 too low 24 User and Login Management 10+ · 5.0★ (1) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.