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wp.org search vs our merit ranking: “presets”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “presets”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AWSM Team – Team Showcase Plugin shows at wp.org #17 but places #23 on merit, a gap of 6 places. Its 3K+ installs carry it up the search order; its 4.3★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #1 2 Rich Showcase for Google Reviews 100K+ · 4.9★ (1624) wp.org #3 1 too low 3 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #2 1 too high 4 Export All URLs 50K+ · 4.6★ (94) wp.org #4 ↑3 5 Dark Mode – Improve Accessibility with AI Powered Dark Theme 20K+ · 4.5★ (391) wp.org #6 ↓1 1 too low 6 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #7 ↑1 1 too low 7 Presto Player 100K+ · 4.8★ (347) wp.org #9 2 too low 8 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #11 3 too low 9 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #5 ↓1 4 too high 10 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #12 2 too low 11 SportsPress – Sports Club & League Manager 10K+ · 4.7★ (369) wp.org #14 ↓4 3 too low 12 Style Kits for Elementor 10K+ · 4.7★ (44) wp.org #8 ↓2 4 too high 13 Beaver Builder Page Builder – Drag and Drop Website Builder 100K+ · 4.7★ (394) wp.org #16 ↑2 3 too low 14 Rearrange Products for WooCommerce 20K+ · 4.6★ (58) wp.org #10 ↑3 4 too high 15 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #18 ↑4 3 too low 16 WS Form LITE – Drag & Drop Contact Form Builder 10K+ · 5.0★ (322) wp.org #23 7 too low 17 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #21 ↓7 4 too low 18 YITH WooCommerce Ajax Product Filter 70K+ · 3.5★ (98) wp.org #13 ↑2 5 too high 19 Redux Framework 900K+ · 4.4★ (273) wp.org #19 ↑1 20 Copy Anything to Clipboard for WordPress – Copy Button, Copy Text & Copy Code 10K+ · 4.5★ (36) wp.org #15 ↑2 5 too high 21 Better Robots.txt – AI-Ready Crawl Control & Bot Governance 5K+ · 4.5★ (102) wp.org #24 3 too low 22 Genial Comments 4K+ · 4.8★ (20) wp.org #22 ↓1 23 AWSM Team – Team Showcase Plugin 3K+ · 4.3★ (6) wp.org #17 ↓1 6 too high 24 Snow Monkey Editor 30K+ · 4.0★ (5) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.