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wp.org search vs our merit ranking: “preview site”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “preview site”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Social Preview shows at wp.org #12 but places #24 on merit, a gap of 12 places. Its 800+ installs carry it up the search order; its 3.5★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Database Cleaner – Optimize & Clean Database to Speed Up Site Performance places #12 on merit, 4.9★ from 1962 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #1 2 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #2 3 Site Reviews 60K+ · 4.9★ (376) wp.org #3 4 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #6 ↑1 2 too low 5 Public Post Preview 100K+ · 4.6★ (79) wp.org #4 1 too high 6 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #9 3 too low 7 Code Snippets 1M+ · 4.7★ (510) wp.org #7 ↓1 8 Wikipedia Preview 1K+ · 4.8★ (37) wp.org #5 3 too high 9 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #8 1 too high 10 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #19 9 too low 11 MainWP Child – Securely Connects to the MainWP Dashboard to Manage Multiple Sites 700K+ · 5.0★ (71) wp.org #10 1 too high 12 Advanced Database Cleaner – Optimize & Clean Database to Speed Up Site Performance 100K+ · 4.9★ (1962) wp.org #24 12 too low 13 My Private Site – Make Your Whole Site Private, Force Login & Block Registration Spam 10K+ · 4.5★ (82) wp.org #11 2 too high 14 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (200) wp.org #17 3 too low 15 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #23 ↓1 8 too low 16 SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ · 4.8★ (51) wp.org #15 1 too high 17 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #22 ↑1 5 too low 18 MKL Product Configurator for WooCommerce – 2D & 3D Live Preview 2K+ · 4.8★ (42) wp.org #20 2 too low 19 Custom Site Logo 1K+ · 4.7★ (9) wp.org #14 5 too high 20 L Live CSS Preview 300+ · 5.0★ (2) wp.org #16 4 too high 21 Users Bulk Delete With Preview 100+ · 5.0★ (2) wp.org #18 3 too high 22 Flexible Layout Preview Image for ACF 800+ · 5.0★ (1) wp.org #13 9 too high 23 WP Maintenance Mode & Site Under Construction 3K+ · 3.5★ (4) wp.org #21 2 too high 24 WP Social Preview 800+ · 3.5★ (2) wp.org #12 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.