Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “profit margin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “profit margin”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Profit Margin Calculator for WooCommerce shows at wp.org #5 but places #18 on merit, a gap of 13 places. Its 20+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE places #8 on merit, 4.7★ from 251 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Cost of Goods: Product Cost & Profit Calculator for WooCommerce 9K+ · 4.7★ (41) wp.org #1 2 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #2 ↑1 3 Simply Static – The Static Site Generator 30K+ · 4.5★ (195) wp.org #3 ↓1 4 Price Based on Country for WooCommerce 20K+ · 4.8★ (262) wp.org #7 3 too low 5 Min Max Quantities – Set Minimum/Maximum Quantity & Price Limits with Step Control for WooCommerce 10K+ · 4.8★ (60) wp.org #6 1 too low 6 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #8 ↑1 2 too low 7 Syncee Premium Dropshipping & Wholesale 1K+ · 4.5★ (49) wp.org #10 3 too low 8 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #19 ↑1 11 too low 9 Responsive Team Members Showcase, Team Grid, Team Slider, and Staff List – Smart Team (formerly WP Team) 5K+ · 4.7★ (92) wp.org #16 ↓1 7 too low 10 WPFunnels – Funnel Builder for WooCommerce with Checkout & One Click Upsell 5K+ · 4.9★ (175) wp.org #21 ↑1 11 too low 11 Gelato Integration for WooCommerce 5K+ · 3.3★ (12) wp.org #4 7 too high 12 CatalogX Product Catalog, Product Enquiry & Quotes for WooCommerce 5K+ · 4.2★ (60) wp.org #12 ↑1 13 Metorik – Reports & Email Automation for WooCommerce 9K+ · 5.0★ (20) wp.org #15 ↓1 2 too low 14 Wishlist for WooCommerce: Multiple Wishlists per Customer 2K+ · 4.9★ (53) wp.org #23 ↑1 9 too low 15 Ninjalytics: Sales Reports & Order Export for WooCommerce and EDD 6K+ · 4.4★ (57) wp.org #24 9 too low 16 Payment Methods by Product & Country for WooCommerce 5K+ · 4.2★ (18) wp.org #13 ↓1 3 too high 17 Price Update: Bulk Pricing Editor for WooCommerce 1K+ · 4.0★ (10) wp.org #11 6 too high 18 Profit Margin Calculator for WooCommerce 20+ · 0.0★ (0) wp.org #5 13 too high 19 N Ni Cost of Goods for WooCommerce 200+ · 3.5★ (4) wp.org #9 ↓1 10 too high 20 Alpha Insights – Advanced Analytics, Sales Reporting & COGS for WooCommerce 50+ · 5.0★ (2) wp.org #17 ↓1 3 too high 21 Airwallex Online Payments Gateway 10K+ · 2.1★ (7) wp.org #14 ↑3 7 too high 22 Inkedjoy-POD Dropshipping 200+ · 3.0★ (5) wp.org #18 4 too high 23 Multi Currency Switcher for WooCommerce 200+ · 5.0★ (1) wp.org #20 ↑1 3 too high 24 Profit Warden — WooCommerce Profit Calculator & Real ROAS Tracker — · 5.0★ (1) wp.org #22 ↓3 2 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.