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wp.org search vs our merit ranking: “protect assets”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “protect assets”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPEPP – Essential Security, Password Protect & Login Page Customizer shows at wp.org #5 but places #16 on merit, a gap of 11 places. Its 3K+ installs carry it up the search order; its 4.1★ average from 19 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #1 2 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #3 ↓1 1 too low 3 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #2 ↑1 1 too high 4 Sucuri Security – Auditing, Malware Scanner and Security Hardening 600K+ · 4.2★ (386) wp.org #4 5 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #7 ↓1 2 too low 6 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #9 ↑3 3 too low 7 Password Protected 300K+ · 4.4★ (142) wp.org #6 1 too high 8 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #11 ↓3 3 too low 9 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #12 ↓5 3 too low 10 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #13 ↓2 3 too low 11 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #14 ↓1 3 too low 12 Backuply – Backup, Restore, Migrate and Clone 600K+ · 4.5★ (135) wp.org #8 ↑6 4 too high 13 Disabled Source, Disabled Right Click and Content Protection 10K+ · 4.9★ (103) wp.org #10 ↑5 3 too high 14 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4342) wp.org #16 ↓6 2 too low 15 Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ · 4.7★ (640) wp.org #15 ↓6 16 WPEPP – Essential Security, Password Protect & Login Page Customizer 3K+ · 4.1★ (19) wp.org #5 11 too high 17 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (996) wp.org #23 ↓2 6 too low 18 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #18 ↑5 19 Invisible reCaptcha 70K+ · 4.3★ (133) wp.org #17 2 too high 20 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #24 ↓6 4 too low 21 Cloudflare 200K+ · 3.5★ (181) wp.org #19 ↓3 2 too high 22 Power Coupons for WooCommerce 30K+ · 5.0★ (3) wp.org #21 ↓1 1 too high 23 Protect My Infos 100+ · 0.0★ (0) wp.org #20 ↓1 3 too high 24 SimplyBook.me – Booking and reservations calendar 30K+ · 1.0★ (1) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.