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wp.org search vs our merit ranking: “protecting video contents”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “protecting video contents”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Flux Media Optimizer – Image & Video Optimization by Flux Plugins shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Prevent Direct Access – Protect WordPress Files places #11 on merit, 4.6★ from 297 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #1 2 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1,139) wp.org #3 ↑2 wp.org ranks it 1 place below merit 3 CP Media Player – Audio Player and Video Player 3K+ · 4.4★ (46) wp.org #2 ↑1 wp.org ranks it 1 place above merit 4 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #4 ↑2 5 Download Manager 100K+ · 4.1★ (1,006) wp.org #7 wp.org ranks it 2 places below merit 6 Password Protected 300K+ · 4.4★ (142) wp.org #6 ↓4 7 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #5 ↓1 wp.org ranks it 2 places above merit 8 Gravity Booster – Styles & Layouts for Gravity Forms 30K+ · 4.6★ (199) wp.org #10 wp.org ranks it 2 places below merit 9 Cookiebot – Cookie Banner & Cookie Consent for GDPR, CCPA & Google Consent Mode 100K+ · 4.4★ (440) wp.org #11 ↑5 wp.org ranks it 2 places below merit 10 My Private Site – Make Your Whole Site Private, Force Login & Block Registration Spam 10K+ · 4.5★ (82) wp.org #9 wp.org ranks it 1 place above merit 11 Prevent Direct Access – Protect WordPress Files 10K+ · 4.6★ (297) wp.org #21 wp.org ranks it 10 places below merit 12 Invisible Anti-Spam & CAPTCHA — reCAPTCHA Alternative for All Forms 5K+ · 4.8★ (50) wp.org #14 ↓1 wp.org ranks it 2 places below merit 13 Patreon WordPress 3K+ · 3.4★ (55) wp.org #8 wp.org ranks it 5 places above merit 14 Sticky Chat Widget – Floating Chat Icons, Contact Form, Call, Click to Chat, Email & Message Buttons 10K+ · 5.0★ (39) wp.org #16 ↓1 wp.org ranks it 2 places below merit 15 Pay For Post with WooCommerce 1K+ · 4.7★ (53) wp.org #17 wp.org ranks it 2 places below merit 16 Memberstack – Member Management & Content Protection 90+ · 5.0★ (24) wp.org #15 ↓1 wp.org ranks it 1 place above merit 17 Wise Chat 4K+ · 4.4★ (105) wp.org #24 ↓1 wp.org ranks it 7 places below merit 18 FraudLabs Pro for WooCommerce 1K+ · 4.2★ (18) wp.org #18 19 Memberful – Membership Plugin 900+ · 4.7★ (13) wp.org #19 20 Right Click Ban – Disable Right Click & Content Copy Protection 400+ · 4.3★ (7) wp.org #12 ↓1 wp.org ranks it 8 places above merit 21 CopySafe Web Protection – Copy Protect Images 800+ · 4.1★ (12) wp.org #23 ↑1 wp.org ranks it 2 places below merit 22 SafeGuard Media Protection 100+ · 5.0★ (5) wp.org #22 23 TryAura: AI Virtual Try-On, Product Visualization & Product Videos for WooCommerce 50+ · 5.0★ (2) wp.org #20 wp.org ranks it 3 places above merit 24 Flux Media Optimizer – Image & Video Optimization by Flux Plugins 100+ · 5.0★ (1) wp.org #13 ↓1 wp.org ranks it 11 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.