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wp.org search vs our merit ranking: “redirect after comment to custom page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “redirect after comment to custom page”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Custom 404 Pro shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 7K+ installs carry it up the search order; its 4.2★ average from 22 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode places #9 on merit, 4.9★ from 4,699 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #1 2 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #4 wp.org ranks it 2 places below merit 3 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #3 4 Custom Permalinks 100K+ · 4.1★ (116) wp.org #2 wp.org ranks it 2 places above merit 5 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #5 ↑1 6 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #6 ↑7 7 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #7 ↓2 8 PPWP – Password Protect Pages 30K+ · 4.7★ (272) wp.org #9 ↓2 wp.org ranks it 1 place below merit 9 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4,699) wp.org #14 ↑2 wp.org ranks it 5 places below merit 10 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #10 ↓1 11 Relevanssi – A Better Search 100K+ · 4.8★ (406) wp.org #15 ↓1 wp.org ranks it 4 places below merit 12 Add to Cart Redirect for WooCommerce 6K+ · 4.9★ (101) wp.org #12 ↓2 13 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2,433) wp.org #23 wp.org ranks it 10 places below merit 14 LightStart – Maintenance Mode, Coming Soon and Landing Page Builder 400K+ · 4.3★ (874) wp.org #16 wp.org ranks it 2 places below merit 15 Duplicate Page and Post 70K+ · 4.6★ (29) wp.org #8 wp.org ranks it 7 places above merit 16 Simple Comment Editing 2K+ · 4.8★ (55) wp.org #11 wp.org ranks it 5 places above merit 17 AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1,319) wp.org #22 ↓1 wp.org ranks it 5 places below merit 18 WP Super Cache 1M+ · 4.3★ (1,346) wp.org #17 ↑2 wp.org ranks it 1 place above merit 19 WP 404 Auto Redirect to Similar Post 30K+ · 4.9★ (113) wp.org #20 ↓2 wp.org ranks it 1 place below merit 20 Login With Ajax – Fast Logins, 2FA, Redirects 10K+ · 4.6★ (167) wp.org #24 ↓2 wp.org ranks it 4 places below merit 21 Bulk Page Generator and Mass Page Builder – Page Generator 3K+ · 4.6★ (70) wp.org #18 ↓1 wp.org ranks it 3 places above merit 22 Broken Link Checker 500K+ · 3.8★ (605) wp.org #21 ↑2 wp.org ranks it 1 place above merit 23 Custom 404 Pro 7K+ · 4.2★ (22) wp.org #13 ↓1 wp.org ranks it 10 places above merit 24 BlockStrap Page Builder – Bootstrap Blocks 2K+ · 4.5★ (4) wp.org #19 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.