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wp.org search vs our merit ranking: “relay”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “relay”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SendForce Mail SMTP Relay – SMTP and Email API shows at wp.org #5 but places #14 on merit, a gap of 9 places. Its 20+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress places #9 on merit, 4.6★ from 1,170 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WCMultiShipping — Mondial Relay, Inpost & Chronopost for WooCommerce 5K+ · 4.9★ (33) wp.org #1 2 Redis Object Cache 500K+ · 4.5★ (179) wp.org #2 3 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (206) wp.org #3 4 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (187) wp.org #6 ↑2 wp.org ranks it 2 places below merit 5 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #9 ↑2 wp.org ranks it 4 places below merit 6 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #4 wp.org ranks it 2 places above merit 7 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #11 wp.org ranks it 4 places below merit 8 Smart COD for WooCommerce 30K+ · 4.6★ (52) wp.org #8 ↓2 9 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1,170) wp.org #20 wp.org ranks it 11 places below merit 10 Boxtal – Shipping solution 9K+ · 4.0★ (46) wp.org #7 wp.org ranks it 3 places above merit 11 Reviews Feed – Google Reviews, Yelp, Trustpilot & Tripadvisor Reviews Widget 100K+ · 4.3★ (36) wp.org #13 wp.org ranks it 2 places below merit 12 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #16 ↑6 wp.org ranks it 4 places below merit 13 Cowboy MCP – Free MCP Server with Undo for Claude & ChatGPT 2K+ · 5.0★ (6) wp.org #10 wp.org ranks it 3 places above merit 14 SendForce Mail SMTP Relay – SMTP and Email API 20+ · 5.0★ (2) wp.org #5 wp.org ranks it 9 places above merit 15 Simple SMTP by Maileroo 800+ · 5.0★ (4) wp.org #12 ↓3 wp.org ranks it 3 places above merit 16 DoLogin Security 7K+ · 4.5★ (13) wp.org #24 ↓4 wp.org ranks it 8 places below merit 17 CDI – Collect and Deliver Interface for Woocommerce 200+ · 5.0★ (3) wp.org #14 ↓2 wp.org ranks it 3 places above merit 18 WPSyncSheets For Gravity Forms – Connect Gravity Forms to Google Sheets 200+ · 5.0★ (3) wp.org #15 ↑3 wp.org ranks it 3 places above merit 19 NIBWP – Self-Hosted MCP Server – Connect Claude, ChatGPT, Cursor & Any AI Agent via MCP 300+ · 5.0★ (3) wp.org #21 ↓5 wp.org ranks it 2 places below merit 20 A AutoNetTV Relay — · 5.0★ (1) wp.org #17 ↓4 wp.org ranks it 3 places above merit 21 Mailster SendGrid Integration 900+ · 5.0★ (1) wp.org #19 wp.org ranks it 2 places above merit 22 WPGraphQL for ACF 10K+ · 5.0★ (1) wp.org #23 ↓6 wp.org ranks it 1 place below merit 23 Custom SMTP: Email Deliverability – FREE & Easy-to-use 200+ · 5.0★ (1) wp.org #22 ↑1 wp.org ranks it 1 place above merit 24 Apaczka.pl Mapa Punktów 2K+ · 3.0★ (3) wp.org #18 ↓4 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.