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wp.org search vs our merit ranking: “remove emoji”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “remove emoji”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Remove WP Emojis — Correctly shows at wp.org #8 but places #22 on merit, a gap of 14 places. Its 60+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Asset CleanUp: Page Speed Booster places #8 on merit, 4.9★ from 1564 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 D Disable Emojis (GDPR friendly) 60K+ · 5.0★ (108) wp.org #1 2 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #3 ↑4 1 too low 3 Autoptimize 800K+ · 4.7★ (1428) wp.org #4 ↓1 1 too low 4 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #7 ↑4 3 too low 5 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #6 ↓2 1 too low 6 The SEO Framework – Fast, Automated, Effortless. 200K+ · 4.9★ (380) wp.org #16 10 too low 7 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #14 ↓2 7 too low 8 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1564) wp.org #23 ↓4 15 too low 9 Powered Cache – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score 3K+ · 4.8★ (58) wp.org #13 ↑1 4 too low 10 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #20 10 too low 11 Disable Bloat for WordPress & WooCommerce – Speed Up & Clean Up Admin 10K+ · 4.8★ (100) wp.org #19 ↓1 8 too low 12 Unbloater 5K+ · 5.0★ (17) wp.org #11 ↓2 1 too high 13 Emoji Settings 2K+ · 5.0★ (12) wp.org #10 ↓2 3 too high 14 Featherweight 10K+ · 4.1★ (45) wp.org #15 ↓2 1 too low 15 Emoji Toolbar 2K+ · 4.0★ (3) wp.org #2 13 too high 16 WPS Bidouille 9K+ · 4.9★ (54) wp.org #21 ↓1 5 too low 17 Instant Emoji Reactions 100+ · 4.4★ (5) wp.org #5 ↑1 12 too high 18 Plugins List 700+ · 5.0★ (12) wp.org #17 ↓1 1 too high 19 SpeedyCache – Cache, Optimization, Performance 500K+ · 4.4★ (30) wp.org #18 ↓3 1 too high 20 No Nonsense 1K+ · 4.5★ (6) wp.org #12 ↓2 8 too high 21 LWS Optimize – All-in-One Speed Booster & Cache Tools 20K+ · 4.6★ (9) wp.org #22 ↓1 1 too low 22 Remove WP Emojis — Correctly 60+ · 5.0★ (2) wp.org #8 ↓3 14 too high 23 Remove layout destroying HTML-Tags 100+ · 5.0★ (1) wp.org #9 ↑8 14 too high 24 T TGG – WP Optimizer 700+ · 5.0★ (2) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.