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wp.org search vs our merit ranking: “salesforce add on”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “salesforce add on”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Salesforce Integration for WordPress shows at wp.org #15 but places #23 on merit, a gap of 8 places. Its 30+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups places #8 on merit, 4.9★ from 701 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 CRM Perks Integration for Gravity Forms and Salesforce 1K+ · 4.9★ (139) wp.org #1 2 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #4 wp.org ranks it 2 places below merit 3 Integration for Salesforce and Contact Form 7, WPForms, Elementor, Formidable, Ninja Forms 1K+ · 5.0★ (61) wp.org #2 wp.org ranks it 1 place above merit 4 Integration for WooCommerce and Salesforce 200+ · 4.9★ (45) wp.org #3 wp.org ranks it 1 place above merit 5 Redirection for Contact Form 7 200K+ · 4.7★ (275) wp.org #5 ↑3 6 SAML Single Sign On – SSO Login 10K+ · 4.9★ (402) wp.org #7 ↓1 wp.org ranks it 1 place below merit 7 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #9 wp.org ranks it 2 places below merit 8 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #12 wp.org ranks it 4 places below merit 9 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #8 ↓1 wp.org ranks it 1 place above merit 10 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #10 11 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #11 12 Object Data Sync for Salesforce Integration with WP, Woo, Gravity, WPForms, Ninja, CF7 & more 100+ · 4.9★ (23) wp.org #6 ↓1 wp.org ranks it 6 places above merit 13 Appointment Hour Booking – Booking Calendar 10K+ · 4.9★ (524) wp.org #16 ↑7 wp.org ranks it 3 places below merit 14 Contact Form by Supsystic – Drag & Drop Form Builder with Templates & Form Statistics 6K+ · 4.7★ (92) wp.org #13 wp.org ranks it 1 place above merit 15 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #19 ↓1 wp.org ranks it 4 places below merit 16 Uncanny Automator – Claude & ChatGPT MCP Server with MCP for AI Automation 40K+ · 4.9★ (157) wp.org #22 wp.org ranks it 6 places below merit 17 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #20 wp.org ranks it 3 places below merit 18 Donorbox – Free Recurring Donation Plugin and Fundraising Platform 8K+ · 4.8★ (34) wp.org #14 wp.org ranks it 4 places above merit 19 SAML IDP (Identity Provider) – Login with Website Users 600+ · 4.8★ (62) wp.org #21 wp.org ranks it 2 places below merit 20 LukasApps CAPTCHA tools for Contact Form 7 100K+ · 4.1★ (48) wp.org #24 ↓4 wp.org ranks it 4 places below merit 21 Landingi Landing Pages 2K+ · 5.0★ (20) wp.org #23 ↓1 wp.org ranks it 2 places below merit 22 Make Connector 70K+ · 2.7★ (25) wp.org #18 wp.org ranks it 4 places above merit 23 Salesforce Integration for WordPress 30+ · 0.0★ (0) wp.org #15 wp.org ranks it 8 places above merit 24 Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on 5K+ · 3.0★ (2) wp.org #17 ↓1 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.