Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on
by Smackcoders Inc., · Content & Feeds
Also makes 24 other plugins · 36.4K+ installs across the portfolio →
Import export WordPress users and WooCommerce customers with user meta, custom fields, billing & shipping details, and membership data.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 82/100
Few reviews
Active installs
5K+
≈5.9K estimated
Momentum
+69%
downloads vs prior 30d
Biggest opportunity: Swap “wordpress user import” and “user import” for “csv import” and “users”. “wordpress user import” isn't earning its slot: it only gets you to #24. “csv import” sits at #19 untagged, close enough for a declared tag to move it up. “user import” isn't earning its slot: it only gets you to #18. “users” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
82 health vs 64 average across 1,194 Content & Feeds plugins
Install conversion
How it's measured →3.8%
of downloads still active
At least 5K of 133K lifetime downloads are still running, above its category: the median Content & Feeds plugin keeps 0.8%, across 864 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 32 days ago
Tested up to WordPress 7.0.8, the current branch or newer
3.0★ over 2 reviews, smoothed to 4.06★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
19%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| import users from csv your tag | #6 | #21 | up 1 |
| import users your tag | #6 | #21 | 0 |
| csv importer | #7 | #21 | 0 |
| user meta import your tag | #10 | #23 | 0 |
| user import your tag | #18 | #24 | 0 |
| users | #21 | #24 | down 2 |
| import users csv | #8 | #21 | up 1 |
| wordpress user import your tag | #24 | #24 | 0 |
| csv | #23 | #24 | 0 |
| import bulk users | #10 | #24 | down 2 |
| csv import | #19 | #23 | down 1 |
| users importer | #11 | #22 | 0 |
| bulk import | #22 | #24 | 0 |
| import customers | #13 | #21 | up 1 |
| xlsx | #22 | #24 | down 3 |
| wordpress csv import | #24 | #24 | 0 |
| add users | #15 | #24 | down 1 |
| csv user import | #16 | #23 | down 1 |
| csv xml importer | #17 | #23 | down 1 |
| coupon import export | #18 | #24 | down 3 |
82 searches this plugin appeared in over the last 90 days, 20 listed. 52 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “wordpress user import” and “user import” for “csv import” and “users”. “wordpress user import” isn't earning its slot: it only gets you to #24. “csv import” sits at #19 untagged, close enough for a declared tag to move it up. “user import” isn't earning its slot: it only gets you to #18. “users” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
1mo ago
latest release · v2.1 · 30 Sep 2026
23
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Crossed into this band 4.1 years ago; the previous band took 23 months to cross, which places it about 90% of the way through.
Install history since 21 Nov 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ alexa696.3y ago
Your plugin was installed in my wordpress without me wanting it. And I can’t uninstall
Read on wp.org ↗ - ★★★★★ tonvandervalk667.0y ago
I had some struggles to import new users, but that was due to some code snippets on my site halting the import process. It was clear that the import would work with this free plugin. You only need the premium version when you need extra custom fields.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.7.1 Added PHP 8.3 compatibility support Fixed minor bugs and stability issues 1.7.1
- — Version 1.7 Added: compatibility for WordPress 7.0 1.7
- — Version 1.6 Added: Compatibility with WordPress 6.9. Added: Support for the Listeo theme, including import of profile meta fields such as phone, address, social links, and more. 1.6
- — Version 1.5 Added: Support for MemberPress Users data import/export. 1.5
- — Version 1.4.3 Resolved: Issue with PHP Notice error occurring when installing import-users plugin has been fixed. Resolved: Fixed PHP Notice for Undefined index: user_pass iss 1.4.3
- — Version 1.4.2 Checked: Compatibility for WordPress 6.4.1 1.4.2
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Import export WordPress users and WooCommerce customers with user meta, custom fields, billing & shipping d..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for One audience phrase ("use cases"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Google Sheets, BuddyPress, MemberPress and 4 more.
- ✓ Headings and lists 9 headings and 3 lists.
- ✓ Enough to quote 8,785 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "import users from csv", "user meta import" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-10-03 2K+ → 5K+ up after 700 days in tier
- 2020-11-02 400+ → 2K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Import Users from CSV 10K+ installs · 4.0★ · 2 shared tags A -
WP All Import – User Import Add-On 4K+ installs · 3.6★ · 2 shared tags -
Import and export users and customers 70K+ installs · 4.7★ · 1 shared tag A -
Export and Import Users and Customers 50K+ installs · 4.8★ · 1 shared tag A -
CIO Custom Fields Importer 400+ installs · 4.3★ · 1 shared tag D - U UserElements Member Export for Ultimate Member 100+ installs · 4.1★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/import-users" width="480" height="300" style="border:0" loading="lazy" title="Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on — Plugin Pulse"></iframe> Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on: 5K+ active installs, 3.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/import-users
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.