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wp.org search vs our merit ranking: “search clickable email in post content”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “search clickable email in post content”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Benchmark Email Lite shows at wp.org #7 but places #23 on merit, a gap of 16 places. Its 1K+ installs carry it up the search order; its 4.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode places #11 on merit, 4.9★ from 4,699 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,051) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #2 3 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (760) wp.org #3 ↑2 4 Cookies and Content Security Policy 10K+ · 4.9★ (67) wp.org #4 ↓1 5 Revive Social – Social Media Auto Post and Scheduling Automation Plugin 20K+ · 4.0★ (556) wp.org #6 wp.org ranks it 1 place below merit 6 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #9 ↑5 wp.org ranks it 3 places below merit 7 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #8 ↑1 wp.org ranks it 1 place below merit 8 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #10 ↓1 wp.org ranks it 2 places below merit 9 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1,440) wp.org #11 ↑9 wp.org ranks it 2 places below merit 10 Email Tracker 800+ · 4.4★ (21) wp.org #5 ↓1 wp.org ranks it 5 places above merit 11 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4,699) wp.org #19 ↑5 wp.org ranks it 8 places below merit 12 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #14 ↓2 wp.org ranks it 2 places below merit 13 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #16 wp.org ranks it 3 places below merit 14 Print, PDF & Email by PrintFriendly 20K+ · 3.8★ (237) wp.org #12 ↓1 wp.org ranks it 2 places above merit 15 PDF Embedder – PDF Viewer & Embed PDF Files for WordPress 300K+ · 4.7★ (532) wp.org #18 wp.org ranks it 3 places below merit 16 Custom Post Types and Custom Fields creator – WCK 10K+ · 4.7★ (97) wp.org #15 wp.org ranks it 1 place above merit 17 WP Store Locator 40K+ · 4.8★ (312) wp.org #22 ↓1 wp.org ranks it 5 places below merit 18 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #24 ↓1 wp.org ranks it 6 places below merit 19 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #23 wp.org ranks it 4 places below merit 20 Prime Slider – Hero Slider, Carousel, WooCommerce & Post Slider Elementor Addons 100K+ · 4.5★ (82) wp.org #21 ↑1 wp.org ranks it 1 place below merit 21 Kaya QR Code Generator 10K+ · 4.4★ (38) wp.org #20 wp.org ranks it 1 place above merit 22 Init Live Search – AI-Powered, Related Posts, Slash Commands 100+ · 5.0★ (7) wp.org #17 wp.org ranks it 5 places above merit 23 Benchmark Email Lite 1K+ · 4.0★ (3) wp.org #7 ↑1 wp.org ranks it 16 places above merit 24 AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot 2K+ · 5.0★ (1) wp.org #13 wp.org ranks it 11 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.