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wp.org search vs our merit ranking: “service charge”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “service charge”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Custom Fee Woocommerce shows at wp.org #6 but places #22 on merit, a gap of 16 places. Its 400+ installs carry it up the search order; its 4.5★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Directorist: AI-Powered Business Directory, Listings & Classified Ads places #12 on merit, 4.6★ from 698 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #2 ↓1 1 too low 2 PI Conditional cart fee / Extra charge rule for WooCommerce 2K+ · 4.9★ (38) wp.org #1 1 too high 3 Antispam Bee 700K+ · 4.8★ (226) wp.org #5 ↑2 2 too low 4 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #7 ↑1 3 too low 5 XML Sitemap Generator for Google 1M+ · 4.8★ (2233) wp.org #10 ↓4 5 too low 6 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #12 ↓2 6 too low 7 TT Extra Fee Option for WooCommerce 1K+ · 3.8★ (16) wp.org #3 ↑1 4 too high 8 HivePress – Business Directory, Listings & Classified Ads Plugin 10K+ · 4.9★ (222) wp.org #13 5 too low 9 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #15 ↑3 6 too low 10 Translate and boost SEO – Automatic AI translation – wpLingua 2K+ · 4.9★ (33) wp.org #8 ↓3 2 too high 11 Booktics – Appointment Booking Calendar for Service Businesses 700+ · 4.2★ (13) wp.org #4 7 too high 12 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #20 8 too low 13 LocoAI – Auto Translate for Loco Translate 70K+ · 4.9★ (642) wp.org #23 ↓8 10 too low 14 Subscriptions for WooCommerce 10K+ · 4.5★ (180) wp.org #17 ↓4 3 too low 15 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #16 1 too low 16 Payment Gateway Based Fees and Discounts for WooCommerce 30K+ · 4.7★ (58) wp.org #14 ↓1 2 too high 17 FluentCart – Online Store Builder & eCommerce Checkout 9K+ · 4.5★ (46) wp.org #11 ↑1 6 too high 18 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #21 ↑3 3 too low 19 Table Rate Shipping for WooCommerce 10K+ · 4.5★ (74) wp.org #22 ↓8 3 too low 20 Easy PayPal & Stripe Buy Now Button 10K+ · 4.5★ (24) wp.org #18 ↑1 2 too high 21 Extra Fees for WooCommerce 7K+ · 4.3★ (42) wp.org #24 ↑2 3 too low 22 Custom Fee Woocommerce 400+ · 4.5★ (2) wp.org #6 ↑2 16 too high 23 Radius Booking – Appointment Booking Calendar & Scheduling for Services & Events 500+ · 5.0★ (3) wp.org #9 ↑4 14 too high 24 Shiptastic for WooCommerce 10K+ · 5.0★ (4) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.