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wp.org search vs our merit ranking: “share login”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “share login”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login shows at wp.org #7 but places #15 on merit, a gap of 8 places. Its 10K+ installs carry it up the search order; its 4.1★ average from 35 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets places #12 on merit, 4.9★ from 4132 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Limit Login Attempts Security – Brute Force Protection, 2FA, Firewall & Login Security 1M+ · 4.8★ (1489) wp.org #1 2 Temporary Login Without Password 90K+ · 5.0★ (1550) wp.org #3 ↓1 1 too low 3 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #5 ↓2 2 too low 4 Force Login 30K+ · 4.8★ (101) wp.org #4 5 All In One Login 60K+ · 3.6★ (35) wp.org #2 3 too high 6 WooCommerce 7M+ · 4.5★ (4833) wp.org #8 ↓3 2 too low 7 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #6 ↑5 1 too high 8 Admin Custom Login 10K+ · 4.6★ (388) wp.org #9 ↓3 1 too low 9 WPO365 | SEAMLESS WORDPRESS + MICROSOFT INTEGRATION (WPO365 | LOGIN) 10K+ · 4.9★ (154) wp.org #10 ↓3 1 too low 10 Social Login, Social Sharing by miniOrange 10K+ · 4.6★ (356) wp.org #11 ↓3 1 too low 11 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #14 ↓2 3 too low 12 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #17 ↓1 5 too low 13 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #19 ↓4 6 too low 14 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #24 ↓3 10 too low 15 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #7 ↑3 8 too high 16 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #22 6 too low 17 Login for Google Apps by WPAuth 10K+ · 4.6★ (64) wp.org #13 4 too high 18 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #15 ↑4 3 too high 19 Custom Login 10K+ · 3.6★ (97) wp.org #12 ↓3 7 too high 20 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #18 2 too high 21 Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ · 4.8★ (14) wp.org #16 5 too high 22 Login Logout Menu 20K+ · 5.0★ (14) wp.org #21 ↓7 1 too high 23 Login with Vipps and MobilePay 900+ · 5.0★ (4) wp.org #20 ↓3 3 too high 24 Easy Share Solution For WordPress 900+ · 5.0★ (1) wp.org #23 ↓5 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.