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wp.org search vs our merit ranking: “shared accounts”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “shared accounts”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advanced Accounts for WooCommerce shows at wp.org #6 but places #23 on merit, a gap of 17 places. Its 70+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #7 on merit, 4.8★ from 3221 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Code Snippets 1M+ · 4.7★ (510) wp.org #1 2 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #4 ↓1 2 too low 3 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #3 ↑10 4 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #5 ↓1 1 too low 5 Shared Albums for Google Photos 500+ · 4.9★ (10) wp.org #2 3 too high 6 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #8 ↓2 2 too low 7 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #11 4 too low 8 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #9 ↓1 1 too low 9 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #7 2 too high 10 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4358) wp.org #12 ↓3 2 too low 11 Temporary Login Without Password 90K+ · 5.0★ (1550) wp.org #15 ↑1 4 too low 12 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #10 2 too high 13 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #13 ↓1 14 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #16 ↑2 2 too low 15 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #18 3 too low 16 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (200) wp.org #17 1 too low 17 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #14 3 too high 18 Mailchimp for WooCommerce 200K+ · 4.0★ (726) wp.org #20 ↓5 2 too low 19 Connect Contact Form 7 to Mailchimp, Brevo, MailerLite, Klaviyo, GetResponse, EmailOctopus, Campaign Monitor & Moosend 40K+ · 4.3★ (190) wp.org #19 ↑1 20 Two Factor 100K+ · 4.7★ (209) wp.org #24 4 too low 21 YITH WooCommerce Wishlist 400K+ · 3.9★ (262) wp.org #23 ↓2 2 too low 22 Active Directory/LDAP Integration for Cloud & Shared Hosting Platforms 40+ · 4.9★ (39) wp.org #21 ↑2 1 too high 23 Advanced Accounts for WooCommerce 70+ · 5.0★ (1) wp.org #6 ↓1 17 too high 24 Shared House 20+ · 0.0★ (0) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.