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wp.org search vs our merit ranking: “sign off”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sign off”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AWeber – Free Sign Up Form and Landing Page Builder Plugin for Lead Generation and Email Newsletter Growth shows at wp.org #13 but places #22 on merit, a gap of 9 places. Its 8K+ installs carry it up the search order; its 2.6★ average from 25 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Forminator Forms – Contact Form, Payment Form & Custom Form Builder places #6 on merit, 4.8★ from 2145 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #1 2 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #3 1 too low 3 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #2 1 too high 4 Rich Showcase for Google Reviews 100K+ · 4.9★ (1625) wp.org #6 2 too low 5 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #7 2 too low 6 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #11 ↓1 5 too low 7 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #4 3 too high 8 Discount Rules and Dynamic Pricing for WooCommerce 9K+ · 4.7★ (248) wp.org #10 ↑1 2 too low 9 SVG Support 1M+ · 4.8★ (356) wp.org #9 10 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #5 5 too high 11 Oasis Workflow 600+ · 4.8★ (51) wp.org #8 3 too high 12 WP Super Cache 1M+ · 4.3★ (1346) wp.org #12 ↑1 13 WPBruiser Security – No CAPTCHA Anti-Spam & Login Protection 10K+ · 4.6★ (213) wp.org #14 1 too low 14 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #20 ↑1 6 too low 15 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #19 ↓1 4 too low 16 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3027) wp.org #23 7 too low 17 Max Mega Menu 300K+ · 4.8★ (882) wp.org #24 7 too low 18 Theme My Login 50K+ · 3.7★ (460) wp.org #18 ↓1 19 Disabled Source, Disabled Right Click and Content Protection 10K+ · 4.9★ (103) wp.org #22 3 too low 20 Cowboy MCP – Free MCP Server with Undo for Claude & ChatGPT 1K+ · 5.0★ (6) wp.org #16 ↑3 4 too high 21 Post Lockdown 1K+ · 4.6★ (9) wp.org #17 ↓1 4 too high 22 AWeber – Free Sign Up Form and Landing Page Builder Plugin for Lead Generation and Email Newsletter Growth 8K+ · 2.6★ (25) wp.org #13 ↓1 9 too high 23 Entryway – WP Login & Logout Redirect 6K+ · 4.8★ (5) wp.org #21 ↓1 2 too high 24 Reddit for WooCommerce 90K+ · 5.0★ (1) wp.org #15 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.