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wp.org search vs our merit ranking: “site info”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “site info”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Info Cards – Add Text and Media in Card Layouts shows at wp.org #6 but places #16 on merit, a gap of 10 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Kadence Blocks — Page Builder Toolkit for Gutenberg Editor places #12 on merit, 4.8★ from 333 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #1 2 Site Reviews 60K+ · 4.9★ (378) wp.org #2 3 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #3 ↑1 4 WP Last Modified Info 40K+ · 4.9★ (857) wp.org #7 ↑1 3 too low 5 Migrate Guru – Site Migration & Cloning 200K+ · 4.9★ (1645) wp.org #8 ↓3 3 too low 6 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #10 ↑1 4 too low 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #11 ↓1 4 too low 8 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #13 5 too low 9 Version Info – Server Health Monitor, PHP & MySQL Version Display, Environment Indicators 10K+ · 5.0★ (15) wp.org #5 ↑1 4 too high 10 Hostinger Tools 3M+ · 3.5★ (40) wp.org #4 ↓1 6 too high 11 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #19 8 too low 12 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #23 11 too low 13 WP Plugin Info Card – Showcase Beautiful Plugin Cards, Theme Cards, and GitHub Repos Anywhere 400+ · 5.0★ (23) wp.org #16 ↓4 3 too low 14 Meta Generator and Version Info Remover 10K+ · 5.0★ (28) wp.org #21 ↑1 7 too low 15 Server Info – System Health & Diagnostics Suite 3K+ · 3.8★ (12) wp.org #9 6 too high 16 Info Cards – Add Text and Media in Card Layouts 2K+ · 5.0★ (2) wp.org #6 ↑1 10 too high 17 Extension Info Exporter 200+ · 5.0★ (4) wp.org #12 ↑2 5 too high 18 CL WP Info 90+ · 5.0★ (3) wp.org #15 ↑2 3 too high 19 Lead info with country for Contact Form 7 3K+ · 4.2★ (5) wp.org #17 ↓2 2 too high 20 Apache Status & Info 90+ · 5.0★ (3) wp.org #20 ↑1 21 RPS Blog Info 100+ · 4.5★ (2) wp.org #18 ↑1 3 too high 22 Homepage Helden Contact Info 200+ · 5.0★ (1) wp.org #14 ↑2 8 too high 23 Zita Site Library for Elementor 1K+ · 5.0★ (1) wp.org #22 ↓2 1 too high 24 Display Server Info 100+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.