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wp.org search vs our merit ranking: “slug checker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “slug checker”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Unique Slug Checker shows at wp.org #2 but places #17 on merit, a gap of 15 places. Its 50+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

URL Shortify – Simple and Easy URL Shortener places #12 on merit, 4.7★ from 169 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #3 2 too low 2 Duplicate Post 300K+ · 4.9★ (1624) wp.org #4 2 too low 3 Plugin Compatibility Checker 10K+ · 4.2★ (12) wp.org #1 2 too high 4 Loginizer 1M+ · 4.8★ (1033) wp.org #5 ↑2 1 too low 5 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #8 ↓2 3 too low 6 Redirection 2M+ · 4.4★ (704) wp.org #7 ↓2 1 too low 7 404 Solution 10K+ · 4.9★ (44) wp.org #6 ↑2 1 too high 8 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #12 4 too low 9 Permalink Manager Lite 100K+ · 4.8★ (176) wp.org #9 10 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #14 ↑2 4 too low 11 Plugin Check (PCP) 10K+ · 4.5★ (36) wp.org #10 1 too high 12 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #18 ↓1 6 too low 13 ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251) wp.org #22 ↓2 9 too low 14 Better Find and Replace – AI-Powered Suggestions 40K+ · 4.6★ (171) wp.org #20 ↓2 6 too low 15 LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking 400+ · 5.0★ (19) wp.org #13 ↓1 2 too high 16 Easy Affiliate Links 6K+ · 4.2★ (34) wp.org #15 ↓2 1 too high 17 Unique Slug Checker 50+ · 0.0★ (0) wp.org #2 15 too high 18 Accessibility New Window Warnings 1K+ · 4.8★ (17) wp.org #17 ↓2 1 too high 19 Hreflang Manager – Hreflang Implementation for International SEO 8K+ · 4.7★ (9) wp.org #11 8 too high 20 WP-DraftsForFriends 1K+ · 5.0★ (6) wp.org #21 ↓2 1 too low 21 Greek Multi Tool 1K+ · 4.6★ (9) wp.org #24 ↓2 3 too low 22 DevDome Link Monitor: Broken Link Checker, Dead Link Checker, Broken Link Finder 300+ · 0.0★ (0) wp.org #16 ↓2 6 too high 23 Airworthy – PHP Compatibility & Upgrade Checker 300+ · 5.0★ (1) wp.org #19 ↑5 4 too high 24 RushVue SEO AI Search Readiness 100+ · 5.0★ (1) wp.org #23 ↓2 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.