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wp.org search vs our merit ranking: “special characters”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “special characters”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

BEA – Sanitize Filename shows at wp.org #6 but places #17 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FiboSearch – Ajax Search for WooCommerce places #8 on merit, 4.9★ from 1815 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #3 ↑1 2 too low 2 Insert Special Characters 3K+ · 4.9★ (8) wp.org #1 1 too high 3 We’re Open! 5K+ · 5.0★ (45) wp.org #5 ↑17 2 too low 4 Clean Image Filenames 30K+ · 4.6★ (21) wp.org #4 ↓1 5 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #9 ↓3 4 too low 6 WPvivid — Backup, Migration & Staging 900K+ · 4.9★ (1569) wp.org #14 8 too low 7 Rename Media Files: Improve Your SEO 8K+ · 4.8★ (40) wp.org #8 1 too low 8 FiboSearch – Ajax Search for WooCommerce 100K+ · 4.9★ (1815) wp.org #22 ↓1 14 too low 9 Remove Special Characters From Permalinks 70+ · 5.0★ (3) wp.org #2 7 too high 10 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276) wp.org #17 ↓1 7 too low 11 Two Factor 100K+ · 4.7★ (209) wp.org #23 12 too low 12 GSheetConnector – CF7 Google Sheets Connector & Save CF7 Entries to Database 40K+ · 4.4★ (129) wp.org #18 ↑2 6 too low 13 LLMs.txt and LLMs-Full.txt Generator 4K+ · 5.0★ (7) wp.org #7 6 too high 14 WPS Bidouille 9K+ · 4.9★ (54) wp.org #20 ↓2 6 too low 15 Wonder PDF Embed 8K+ · 4.5★ (13) wp.org #11 ↑6 4 too high 16 Cyrlitera – Transliteration of Links and File Names 40K+ · 4.6★ (62) wp.org #24 8 too low 17 BEA – Sanitize Filename 1K+ · 5.0★ (4) wp.org #6 ↓1 11 too high 18 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) wp.org #10 ↓1 8 too high 19 Predictive Search for WooCommerce 700+ · 3.2★ (49) wp.org #13 6 too high 20 GSheetConnector – Elementor Forms Google Sheet Connector to Sync Submissions to Google Sheets 8K+ · 5.0★ (14) wp.org #19 ↑4 1 too high 21 Advanced Classic Editor 2K+ · 4.0★ (10) wp.org #12 ↓2 9 too high 22 Custom Add to Cart labels for WooCommerce 5K+ · 3.9★ (14) wp.org #21 ↓2 1 too high 23 Word Replace 200+ · 5.0★ (2) wp.org #16 ↓1 7 too high 24 Teydea Login Security – Password Policy, Complexity Rules & Expiration 400+ · 5.0★ (1) wp.org #15 ↓3 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.