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wp.org search vs our merit ranking: “spread payments”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “spread payments”, we and wp.org disagree on the top plugin, and our order differs from theirs on 18 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Netgíró Payment Gateway for WooCommerce shows at wp.org #7 but places #20 on merit, a gap of 13 places. Its 300+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF places #7 on merit, 4.5★ from 830 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4,359) wp.org #5 ↓1 wp.org ranks it 4 places below merit 2 Paymattic – Secure, Simple Payment & Donation with Subscription Payments, Recurring Donations, Customer Management 3K+ · 4.8★ (44) wp.org #3 wp.org ranks it 1 place below merit 3 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1,139) wp.org #8 ↓1 wp.org ranks it 5 places below merit 4 Klarna for WooCommerce 20K+ · 2.3★ (20) wp.org #1 wp.org ranks it 3 places above merit 5 Buckaroo Payments for WooCommerce 2K+ · 4.7★ (6) wp.org #2 wp.org ranks it 3 places above merit 6 NextMove Lite – Thank You Page for WooCommerce 10K+ · 4.7★ (150) wp.org #13 ↓1 wp.org ranks it 7 places below merit 7 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #20 ↓1 wp.org ranks it 13 places below merit 8 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #11 ↑1 wp.org ranks it 3 places below merit 9 MyCryptoCheckout – Bitcoin, Ethereum, and 100+ altcoins for WooCommerce 8K+ · 4.3★ (49) wp.org #12 ↓1 wp.org ranks it 3 places below merit 10 Affiliates 2K+ · 4.5★ (137) wp.org #21 ↓1 wp.org ranks it 11 places below merit 11 Serial Numbers – Ultimate License Manager for Selling, Licensing & Securely Delivering Digital Content with WooCommerce 1K+ · 4.7★ (78) wp.org #22 ↓1 wp.org ranks it 11 places below merit 12 Ebook Store 700+ · 4.4★ (60) wp.org #18 ↓2 wp.org ranks it 6 places below merit 13 Funnelforms Free – Multi Step Form, Contact Form & Lead Funnel Builder 1K+ · 4.8★ (32) wp.org #23 wp.org ranks it 10 places below merit 14 EU Withdrawal and Legal Guarantee Compliance 1K+ · 5.0★ (17) wp.org #19 ↓2 wp.org ranks it 5 places below merit 15 Riverty Payments for Woocommerce 100+ · 5.0★ (2) wp.org #4 ↑1 wp.org ranks it 11 places above merit 16 European VAT Compliance Assistant for WooCommerce 3K+ · 4.8★ (26) wp.org #24 wp.org ranks it 8 places below merit 17 Razorpay for WooCommerce 100K+ · 2.5★ (23) wp.org #6 wp.org ranks it 11 places above merit 18 Order Limit for WooCommerce (Free Version) 800+ · 4.2★ (13) wp.org #17 ↓3 wp.org ranks it 1 place above merit 19 Tarot Card Oracle 100+ · 3.4★ (5) wp.org #10 ↓2 wp.org ranks it 9 places above merit 20 Netgíró Payment Gateway for WooCommerce 300+ · 0.0★ (0) wp.org #7 wp.org ranks it 13 places above merit 21 DEPART – Deposit and Part payment for Woo 20+ · 4.5★ (2) wp.org #14 ↑5 wp.org ranks it 7 places above merit 22 Splitit for WooCommerce 90+ · 0.0★ (0) wp.org #9 ↓2 wp.org ranks it 13 places above merit 23 PayItMonthly For WooCommerce 100+ · 5.0★ (2) wp.org #15 ↓2 wp.org ranks it 8 places above merit 24 T Taly Payment 100+ · 0.0★ (0) wp.org #16 ↓2 wp.org ranks it 8 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.