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wp.org search vs our merit ranking: “team profile”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “team profile”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Team Members Profile – Employee Directory & Staff Showcase shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 600+ installs carry it up the search order; its 4.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder places #12 on merit, 4.8★ from 1388 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #1 2 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #3 ↑3 1 too low 3 Team – Team Members Showcase Plugin 10K+ · 4.5★ (67) wp.org #2 1 too high 4 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #5 ↓2 1 too low 5 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #7 ↓2 2 too low 6 Team Members – Multi Language Supported Team Plugin 6K+ · 5.0★ (85) wp.org #6 ↑1 7 Team Members Showcase 4K+ · 4.9★ (21) wp.org #4 3 too high 8 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #10 2 too low 9 Team Members – Team Showcase, Team Slider, Grid, Table & Staff Directory 2K+ · 4.7★ (91) wp.org #9 10 Five Star Business Profile and Schema 7K+ · 4.8★ (52) wp.org #8 2 too high 11 wpForo Forum 20K+ · 4.7★ (390) wp.org #17 ↑3 6 too low 12 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #20 ↓1 8 too low 13 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #24 ↓1 11 too low 14 ProfileGrid – User Profiles, Groups and Communities 5K+ · 4.6★ (236) wp.org #19 ↓1 5 too low 15 BuddyPress 90K+ · 4.1★ (375) wp.org #21 ↑1 6 too low 16 Team Showcase 1K+ · 4.0★ (53) wp.org #12 4 too high 17 Team Builder – Team Member Showcase With Grid and slider, Compatible With Elementor, Gutenberg 6K+ · 4.5★ (142) wp.org #23 6 too low 18 Dynamic Team Manager – Team Member Showcase with grid, slider, table Elementor widget & shortcode 900+ · 4.6★ (25) wp.org #16 2 too high 19 Profile Extra Fields by BestWebSoft 1K+ · 4.6★ (15) wp.org #14 5 too high 20 Team Showcase – Responsive Team Members Grid, Slider & Carousel Plugin 2K+ · 3.4★ (24) wp.org #11 9 too high 21 Gravatar Enhanced – Avatars, Profiles, and Privacy 100K+ · 5.0★ (3) wp.org #15 6 too high 22 Team Builder Member Showcase 1K+ · 3.8★ (4) wp.org #18 ↓1 4 too high 23 Team Members Profile – Employee Directory & Staff Showcase 600+ · 4.3★ (3) wp.org #13 10 too high 24 WBD Team Member – Gutenberg Block 100+ · 5.0★ (1) wp.org #22 ↑2 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.