wp.org search vs our merit ranking: “toggle button”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “toggle button”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Toggle Content shows at wp.org #4 but places #19 on merit, a gap of 15 places. Its 700+ installs carry it up the search order; its 3.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #10 on merit, 4.8★ from 27821 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

Call Now Button – The Free Click to Call Button for WordPress 200K+ · 4.8★ (102) wp.org #1 2

Dark Mode Toggle 2K+ · 4.6★ (19) thin reviews wp.org #2 3

Social Chat – Click To Chat App Button 200K+ · 4.9★ (696) wp.org #8 5 too low 4

Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #7 ↓2 3 too low 5

Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #10 5 too low 6

WP ULike – Like Buttons, Voting & Engagement Analytics 60K+ · 4.8★ (283) wp.org #9 3 too low 7

Simple Share Buttons Adder 40K+ · 4.3★ (627) wp.org #12 5 too low 8

Add Chat App Button 2K+ · 4.8★ (13) thin reviews wp.org #5 ↑1 3 too high 9

ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #15 ↑3 6 too low 10

Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #21 11 too low 11

Loco Translate 1M+ · 4.8★ (453) wp.org #14 3 too low 12

Bolt CTA Button – Floating Call Button for WordPress 2K+ · 5.0★ (4) thin reviews wp.org #3 9 too high 13

Max Mega Menu 300K+ · 4.8★ (882) wp.org #24 11 too low 14

Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #23 9 too low 15

Animated Floating Chat Button 4K+ · 5.0★ (6) thin reviews wp.org #6 ↑1 9 too high 16

Grid/List View for WooCommerce 2K+ · 4.4★ (50) wp.org #18 ↓2 2 too low 17

Quick Download Button 1K+ · 4.6★ (12) thin reviews wp.org #11 6 too high 18

Super Web Share – Native Social Sharing Button 2K+ · 4.9★ (29) wp.org #22 4 too low 19

Toggle Content 700+ · 3.0★ (6) thin reviewslow rating, top placement wp.org #4 15 too high 20

Notification Bar, Announcement and Cookie Notice WordPress Plugin – FooBar 3K+ · 4.8★ (10) thin reviews wp.org #19 1 too high 21

EU Withdrawal Button for WooCommerce 500+ · 5.0★ (2) thin reviews wp.org #16 ↓1 5 too high 22

Simple SEO Noindex Toggle 60+ · 5.0★ (2) thin reviews wp.org #17 5 too high 23

Toggle Content Block 10+ · 5.0★ (2) thin reviews wp.org #20 3 too high 24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.