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wp.org search vs our merit ranking: “toolbar view quick links”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “toolbar view quick links”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

StoreGrowth – Upsell, BOGO, Quick View, Direct Checkout & Side Cart for WooCommerce shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress with GTranslate places #11 on merit, 4.9★ from 4,962 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Post Views Counter 100K+ · 4.9★ (1,238) wp.org #1 2 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #2 3 Accessibility Widget by OneTap – Easy One-Click Accessibility Toolbar 60K+ · 4.9★ (80) wp.org #3 4 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #5 wp.org ranks it 1 place below merit 5 ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251) wp.org #6 wp.org ranks it 1 place below merit 6 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1,527) wp.org #10 wp.org ranks it 4 places below merit 7 Firelight Lightbox 200K+ · 4.8★ (361) wp.org #8 wp.org ranks it 1 place below merit 8 Simple Membership 40K+ · 4.6★ (476) wp.org #11 wp.org ranks it 3 places below merit 9 Admin Bar Editor – Toolbar Customization with User Role based access & Custom menus 3K+ · 4.4★ (24) wp.org #4 wp.org ranks it 5 places above merit 10 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #9 wp.org ranks it 1 place above merit 11 Translate WordPress with GTranslate 900K+ · 4.9★ (4,962) wp.org #20 ↓2 wp.org ranks it 9 places below merit 12 Code Snippets 1M+ · 4.7★ (510) wp.org #13 ↑1 wp.org ranks it 1 place below merit 13 Filter Everything — WordPress & WooCommerce Filters 50K+ · 4.6★ (154) wp.org #14 ↓1 wp.org ranks it 1 place below merit 14 WP Go Maps – Google Map, OpenStreetMap, Leaflet Map 300K+ · 4.8★ (3,056) wp.org #23 wp.org ranks it 9 places below merit 15 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3,992) wp.org #21 ↑1 wp.org ranks it 6 places below merit 16 Media Library Assistant 70K+ · 4.8★ (202) wp.org #17 ↓2 wp.org ranks it 1 place below merit 17 SimpLy Gallery 40K+ · 4.8★ (118) wp.org #15 ↑2 wp.org ranks it 2 places above merit 18 Popups for Divi 100K+ · 4.8★ (442) wp.org #22 ↓2 wp.org ranks it 4 places below merit 19 File Manager Pro – Filester 100K+ · 4.9★ (155) wp.org #19 20 PDF Poster – Let visitors read PDF’s without leaving the page 20K+ · 4.5★ (149) wp.org #18 ↑6 wp.org ranks it 2 places above merit 21 StoreGrowth – Upsell, BOGO, Quick View, Direct Checkout & Side Cart for WooCommerce 2K+ · 5.0★ (7) wp.org #7 wp.org ranks it 14 places above merit 22 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #16 wp.org ranks it 6 places above merit 23 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #24 ↓3 wp.org ranks it 1 place below merit 24 Comment Link Remove and Other Comment Tools 8K+ · 4.1★ (15) wp.org #12 wp.org ranks it 12 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.