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wp.org search vs our merit ranking: “travel blog”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “travel blog”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Travel Map shows at wp.org #4 but places #21 on merit, a gap of 17 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

GiveWP – Donation Plugin and Fundraising Platform places #11 on merit, 4.6★ from 708 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Travel Engine – Tour Booking Plugin – Tour Operator Software 20K+ · 4.9★ (595) wp.org #1 2 Blog Designer Pack – Blog, Post Grid, Post Slider, Post Carousel, Category Post, News 30K+ · 4.7★ (79) wp.org #2 3 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #3 ↑1 4 Easy Google Maps by Supsystic – Custom Markers, Clustering & Map Themes 20K+ · 4.6★ (251) wp.org #5 wp.org ranks it 1 place below merit 5 EleSpare – Elementor News, Magazine & Blog Addons with Post Grid 10K+ · 4.9★ (44) wp.org #6 ↓1 wp.org ranks it 1 place below merit 6 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #9 ↓1 wp.org ranks it 3 places below merit 7 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #10 ↓3 wp.org ranks it 3 places below merit 8 Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ · 4.7★ (640) wp.org #13 ↓1 wp.org ranks it 5 places below merit 9 Photo Gallery by Supsystic – Image Gallery, Masonry, Albums & Lightbox 20K+ · 4.6★ (498) wp.org #17 ↓6 wp.org ranks it 8 places below merit 10 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #14 wp.org ranks it 4 places below merit 11 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #23 ↓3 wp.org ranks it 12 places below merit 12 BlockSpare – Gutenberg Blocks, AI Content Generator & Site Builder for news, magazine, blog and business sites 10K+ · 4.8★ (34) wp.org #12 ↓2 13 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #20 ↓5 wp.org ranks it 7 places below merit 14 Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize 10K+ · 4.5★ (119) wp.org #22 ↑2 wp.org ranks it 8 places below merit 15 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #16 ↑1 wp.org ranks it 1 place below merit 16 Responsive Starter Templates – Elementor Templates & Starter Sites 10K+ · 4.5★ (39) wp.org #18 wp.org ranks it 2 places below merit 17 TemplateSpare – No-Code Website Templates, Demo Importer & Site Migration for News, Magazine & Blog 10K+ · 4.3★ (6) wp.org #8 ↑8 wp.org ranks it 9 places above merit 18 Tourfic – AI Powered Travel Booking, Hotel Booking & Car Rental 1K+ · 4.1★ (16) wp.org #15 ↓2 wp.org ranks it 3 places above merit 19 News Element Elementor Blog Magazine 400+ · 5.0★ (5) wp.org #11 ↓2 wp.org ranks it 8 places above merit 20 Geolocation 300+ · 4.2★ (10) wp.org #19 wp.org ranks it 1 place above merit 21 Travel Map 1K+ · 5.0★ (1) wp.org #4 ↓1 wp.org ranks it 17 places above merit 22 FancyPost – Post Blocks, Grids & Sliders for Block Editor and Elementor 500+ · 5.0★ (6) wp.org #24 ↓2 wp.org ranks it 2 places below merit 23 Travel Booking Toolkit 2K+ · 0.0★ (0) wp.org #7 ↓1 wp.org ranks it 16 places above merit 24 VenoMaps – OpenStreetMap & Privacy-Friendly Geo Maps 400+ · 4.2★ (5) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.