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wp.org search vs our merit ranking: “two step”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “two step”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CF7 Mate – Contact Form 7 Styler, Multi-Step Forms & Conditional Logic shows at wp.org #11 but places #22 on merit, a gap of 11 places. Its 20K+ installs carry it up the search order; its 3.9★ average from 46 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #11 on merit, 4.8★ from 14387 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5039) wp.org #1 2 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8869) wp.org #3 ↑1 1 too low 3 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #2 1 too high 4 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #4 ↓1 5 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3220) wp.org #6 ↓1 1 too low 6 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #8 2 too low 7 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #13 ↓1 6 too low 8 Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ · 5.0★ (259) wp.org #12 ↑4 4 too low 9 Booking Calendar 40K+ · 4.8★ (657) wp.org #14 ↓2 5 too low 10 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #5 ↑1 5 too high 11 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #18 ↑1 7 too low 12 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #9 3 too high 13 12 Step Meeting List 900+ · 5.0★ (28) wp.org #7 6 too high 14 Limit Login Attempts Security – Login Security, 2FA, Firewall, Brute Force Prevention 1M+ · 4.8★ (1488) wp.org #15 ↓2 1 too low 15 miniOrange 2FA – Two Factor Authentication for WordPress (OTP, SMS, Email, Google Authenticator) 10K+ · 4.5★ (385) wp.org #16 ↓2 1 too low 16 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #19 ↓6 3 too low 17 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (397) wp.org #21 ↑1 4 too low 18 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #22 ↑1 4 too low 19 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #23 ↑1 4 too low 20 W WP 2-step verification 1K+ · 4.2★ (27) wp.org #10 10 too high 21 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #20 ↑1 1 too high 22 CF7 Mate – Contact Form 7 Styler, Multi-Step Forms & Conditional Logic 20K+ · 3.9★ (46) wp.org #11 ↑4 11 too high 23 Funnelforms Free – Multi Step Form, Contact Form & Lead Funnel Builder 1K+ · 4.8★ (32) wp.org #24 1 too low 24 WebToffee EU Order Withdrawal Button for WooCommerce 1K+ · 5.0★ (10) wp.org #17 ↑1 7 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.