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wp.org search vs our merit ranking: “typekit”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “typekit”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Fonto – Custom Web Fonts Manager shows at wp.org #7 but places #16 on merit, a gap of 9 places. Its 2K+ installs carry it up the search order; its 3.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Asset CleanUp: Page Speed Booster places #7 on merit, 4.9★ from 1563 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Fonts Plugin | Google Fonts, Adobe Fonts & Upload Fonts 200K+ · 5.0★ (1220) wp.org #3 2 too low 2 Custom Adobe Fonts (Typekit) 60K+ · 4.4★ (8) wp.org #1 1 too high 3 Powerkit – Supercharge your WordPress Site 10K+ · 4.5★ (14) wp.org #4 1 too low 4 Ocean Extra 500K+ · 3.3★ (67) wp.org #5 1 too low 5 Colibri Page Builder 90K+ · 4.4★ (79) wp.org #10 5 too low 6 Custom HTML Block Extension 7K+ · 5.0★ (13) wp.org #6 7 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1563) wp.org #19 12 too low 8 Astra Bulk Edit 30K+ · 4.0★ (4) wp.org #2 6 too high 9 Kubio AI Page Builder 80K+ · 4.4★ (77) wp.org #9 10 A Adobe Fonts (formerly Typekit) for WordPress 10K+ · 4.9★ (7) wp.org #8 ↓1 2 too high 11 Nexter Extension – Security, Performance, Code Snippets & Site Toolkit 10K+ · 4.7★ (13) wp.org #12 1 too low 12 Custom Query Blocks 700+ · 4.6★ (25) wp.org #20 ↑1 8 too low 13 FancyPost – Post Blocks, Grids & Sliders for Block Editor and Elementor 500+ · 5.0★ (6) wp.org #13 14 Customify 10K+ · 3.8★ (9) wp.org #18 4 too low 15 Embed Code – Headers & Footers by DesignBombs 4K+ · 5.0★ (6) wp.org #21 ↓1 6 too low 16 Fonto – Custom Web Fonts Manager 2K+ · 3.0★ (4) wp.org #7 ↑1 9 too high 17 SMNTCS Adobe Typekit Fonts 100+ · 0.0★ (0) wp.org #11 6 too high 18 TypeSifter for Elementor — · 0.0★ (0) wp.org #16 2 too high 19 JKD Theme Companion — · 0.0★ (0) wp.org #17 2 too high 20 UiCore Blocks – Free WordPress Gutenberg Blocks 500+ · 3.7★ (3) wp.org #22 2 too low 21 Refoundry Blocks — · 5.0★ (1) wp.org #14 7 too high 22 Antimanual Builder – Truly AI Powered Visual Page Builder 10+ · 5.0★ (1) wp.org #15 7 too high 23 Typography Stylist 10+ · 0.0★ (0) wp.org #23 24 Kemet Addons 30+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.