Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “undo redo”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “undo redo”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Product Bulk Editor for WooCommerce shows at wp.org #15 but places #21 on merit, a gap of 6 places. Its 40+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Kubio AI Page Builder places #10 on merit, 4.4★ from 79 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (617) wp.org #1 2 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #2 3 Brizy – Page Builder 60K+ · 4.7★ (972) wp.org #3 4 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4,699) wp.org #7 ↓1 wp.org ranks it 3 places below merit 5 wpDataTables – WordPress Data Table, Dynamic Tables & Table Charts Plugin 60K+ · 4.5★ (449) wp.org #9 wp.org ranks it 4 places below merit 6 Visual CSS Style Editor 30K+ · 4.1★ (90) wp.org #6 ↓1 7 EmailKit – Email Customizer for WooCommerce & WP 70K+ · 4.7★ (15) wp.org #4 ↑3 wp.org ranks it 3 places above merit 8 Weight Based Shipping for WooCommerce 50K+ · 4.6★ (83) wp.org #10 wp.org ranks it 2 places below merit 9 Themify Builder 6K+ · 3.9★ (24) wp.org #5 wp.org ranks it 4 places above merit 10 Kubio AI Page Builder 80K+ · 4.4★ (79) wp.org #17 ↓2 wp.org ranks it 7 places below merit 11 Flex MCP – Connect ChatGPT, Claude and AI agents with MCP, Undo, Abilities and Tools. 900+ · 5.0★ (4) wp.org #8 ↓1 wp.org ranks it 3 places above merit 12 The Innovative Form Builder – IvyForms 1K+ · 5.0★ (9) wp.org #18 ↓2 wp.org ranks it 6 places below merit 13 MRW Simplified Editor 100+ · 5.0★ (4) wp.org #13 ↑1 14 PBULKiT – Bulk Edit Products for WooCommerce 900+ · 4.2★ (5) wp.org #12 ↓1 wp.org ranks it 2 places above merit 15 Custom Product Builder for WooCommerce – Product Designer & Customizer 300+ · 4.2★ (5) wp.org #14 wp.org ranks it 1 place above merit 16 OBULKiT – Bulk Edit Orders for WooCommerce 200+ · 4.0★ (4) wp.org #11 wp.org ranks it 5 places above merit 17 PicPoints – Interactive Image Map & Hotspot Builder 60+ · 5.0★ (3) wp.org #16 wp.org ranks it 1 place above merit 18 WBULKiT – Bulk Edit Posts & Pages 100+ · 3.0★ (6) wp.org #20 ↓3 wp.org ranks it 2 places below merit 19 NextXen Designer – Product Customizer for WooCommerce 60+ · 5.0★ (2) wp.org #24 ↓1 wp.org ranks it 5 places below merit 20 Picture Gallery – Frontend Uploads & Image Editor 400+ · 3.7★ (3) wp.org #21 ↑1 wp.org ranks it 1 place below merit 21 Product Bulk Editor for WooCommerce 40+ · 5.0★ (1) wp.org #15 ↓1 wp.org ranks it 6 places above merit 22 Dynamic Fields Engine – Custom post types, Custom fields, Meta fields, Taxonomies, Listing builder, Query builder and Relations 3K+ · 5.0★ (1) wp.org #19 wp.org ranks it 3 places above merit 23 CBULKiT – Advanced Bulk Coupons For WooCommerce 100+ · 5.0★ (1) wp.org #23 ↓2 24 SlideCraft – Responsive Slider & Carousel 80+ · 1.0★ (2) wp.org #22 ↓2 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.