EmailKit – Email Customizer for WooCommerce & WP
by Roxnor · Email & Marketing
Also makes 15 other plugins · 2.1M+ installs across the portfolio →
EmailKit is a powerful WordPress and WooCommerce email customizer tool, free for everyone! It allows users to customize and design templates that show …
Install count doesn't reflect chosen adoption
80K+ installs but only 12 reviews: about 1.5 per 10,000 installs, where plugins people pick from the directory typically sit above 10. The install count also held flat for months and then climbed several tiers within weeks, the shape of a distribution change rather than organic adoption. Install bases built through bundling or preinstallation look like this. That is a legitimate way to ship software, but it means the install count says little about how many users chose this plugin.
Not a judgment of the plugin itself. We keep it off install-based leaderboards because the count isn't a popularity signal here.
87 health vs 63 average across 1,298 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Support resolution
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Daily downloads
Since 2023-10-15 · 1,046 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
34.6K
now · peak 54.5K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
2mo ago
latest release · v1.6.7
22
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 95% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “80K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
At the current install trend, crossing 90K+ in roughly 173 days.
Install history · since 2023-10-14 · 1,046 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ vanni85mo ago
Support is amazing and also the plugin works perfectly!
Read on wp.org ↗ - ★★★★★ ibrahim656mo ago
EmailKit is a fantastic plugin for customizing WooCommerce email templates without touching any code. The drag-and-drop builder makes it very easy to design professional and branded emails that match the style of your store. I especially like the flexibility it provides with different elements such as headings, images, buttons, order details, and social icons, which helps create clean and engaging email layouts. The interface is intuitive, so even beginners can build beautiful email templates in minutes. Another great aspect is the support team — they are responsive and helpful whenever assistance is needed. The plugin works smoothly with WooCommerce and offers great value for anyone who wants full control over their transactional emails. Highly recommended for WooCommerce store owners who want to improve the look and branding of their email notifications.
Read on wp.org ↗ - ★★★★★ alisshazahid11mo ago
ElementKit is super easy to use, creative, and perfect for Elementor users. The support team is the best always quick and helpful. Highly recommended!
Read on wp.org ↗ - ★★★★★ brinkcor12mo ago
The plugin works as intended and issues are addressed efficiently. Ikbal is a great help.
Read on wp.org ↗ - ★★★★★ Diego Acosta1.1y ago
Excellent plugin and great support!
Read on wp.org ↗ - ★★★★★ Sinisa Stantic1.2y ago
Bravo!
Read on wp.org ↗ - ★★★★★ dyim11.7y ago
Had a few issues when I initially onboarded the plugin to my workflow. Posted a ticket and created an email thread with the support team and they promptly replied and sent over updated revisions to their code that solved the issues I had. I’m grateful for the team’s diligence and hard work! Plugin is now a great addition to my website. This topic was modified 1 year, 7 months ago by dyim1.
Read on wp.org ↗ - ★★★★★ cac242.0y ago
Excellent plugin and great support!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
Known vulnerabilities
via Wordfence Intelligence5 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- Medium · 6.5 EmailKit <= 1.6.5 - Authenticated (Author+) Arbitrary File Read via 'emailkit-editor-template' REST Parameter ↗2026-05-04 CVE-2026-5957 Improper Limitation of a Pathname to a Restricted Directory ('Path Traversal') Affects <= 1.6.5 Patched in 1.6.6
- Medium · 4.9 EmailKit <= 1.6.3 - Authenticated (Administrator+) Path Traversal via 'emailkit-editor-template' REST API Parameter ↗2026-03-20 CVE-2026-3474 Improper Limitation of a Pathname to a Restricted Directory ('Path Traversal') Affects <= 1.6.3 Patched in 1.6.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-03 70K+ → 80K+ up after 146 days in tier
- 2026-03-10 60K+ → 70K+ up after 52 days in tier
- 2026-01-17 50K+ → 60K+ up after 53 days in tier
- 2025-11-25 40K+ → 50K+ up after 44 days in tier
- 2025-10-12 30K+ → 40K+ up after 41 days in tier
- 2025-09-01 20K+ → 30K+ up after 48 days in tier
- 2025-07-15 10K+ → 20K+ up after 330 days in tier
- 2024-08-19 9K+ → 10K+ up after 18 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ installs · 4.2★ · 2 shared tags A -
Email customizer and designer for woocommerce 100+ installs · 4.0★ · 2 shared tags B -
Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 1 shared tag A -
YayMail – WooCommerce Email Customizer 50K+ installs · 4.8★ · 1 shared tag A -
Email Template Designer – WP HTML Mail 20K+ installs · 4.7★ · 1 shared tag C -
Mailonix – Email Template Customizer for WooCommerce 20K+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for EmailKit – Email Customizer for WooCommerce & WP into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/emailkit" width="480" height="300" style="border:0" loading="lazy" title="EmailKit – Email Customizer for WooCommerce & WP — Plugin Pulse"></iframe> EmailKit – Email Customizer for WooCommerce & WP: 80K+ active installs, 4.7★ (12 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/emailkit