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wp.org search vs our merit ranking: “unlimited lists”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “unlimited lists”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Unlimited Elements Blocks Library shows at wp.org #4 but places #22 on merit, a gap of 18 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #9 on merit, 4.8★ from 7,522 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #1 2 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1,527) wp.org #2 3 Widgets for Google Reviews 1M+ · 4.9★ (2,669) wp.org #5 wp.org ranks it 2 places below merit 4 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1,205) wp.org #9 wp.org ranks it 5 places below merit 5 P Page-list 30K+ · 4.7★ (89) wp.org #6 wp.org ranks it 1 place below merit 6 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #10 wp.org ranks it 4 places below merit 7 Translate WordPress with GTranslate 900K+ · 4.9★ (4,962) wp.org #11 wp.org ranks it 4 places below merit 8 Post Types Unlimited 10K+ · 5.0★ (9) wp.org #3 wp.org ranks it 5 places above merit 9 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #15 ↓1 wp.org ranks it 6 places below merit 10 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,231) wp.org #14 ↑1 wp.org ranks it 4 places below merit 11 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #17 ↑1 wp.org ranks it 6 places below merit 12 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #16 wp.org ranks it 4 places below merit 13 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1,170) wp.org #18 wp.org ranks it 5 places below merit 14 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,132) wp.org #19 ↓2 wp.org ranks it 5 places below merit 15 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #23 ↓3 wp.org ranks it 8 places below merit 16 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #20 ↑1 wp.org ranks it 4 places below merit 17 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #24 wp.org ranks it 7 places below merit 18 WP Database Backup – Unlimited Database & Files Backup by Backup for WP 20K+ · 4.5★ (102) wp.org #21 ↓2 wp.org ranks it 3 places below merit 19 Unlimited Theme Addon For Elementor 600+ · 5.0★ (3) wp.org #7 wp.org ranks it 12 places above merit 20 Unlimited Page Sidebars 100+ · 5.0★ (5) wp.org #12 wp.org ranks it 8 places above merit 21 Download List Block with Icons 400+ · 5.0★ (7) wp.org #22 wp.org ranks it 1 place below merit 22 Unlimited Elements Blocks Library 500+ · 5.0★ (1) wp.org #4 wp.org ranks it 18 places above merit 23 Icon List Block – Add Icon-Based Lists with Custom Styles 4K+ · 3.7★ (6) wp.org #13 wp.org ranks it 10 places above merit 24 Unlimited Addons For Gutenberg Blocks 800+ · 3.7★ (3) wp.org #8 wp.org ranks it 16 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.