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wp.org search vs our merit ranking: “upcoming post countdown”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “upcoming post countdown”, we and wp.org disagree on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ultimate Coming Soon Page, Maintenance Mode & Under Construction – Gutenberg Block Builder & Landing Page shows at wp.org #10 but places #19 on merit, a gap of 9 places. Its 9K+ installs carry it up the search order; its 4.5★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Store Vacation Lite for WooCommerce places #8 on merit, 4.6★ from 189 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Event Countdown for The Events Calendar 3K+ · 4.6★ (48) wp.org #2 wp.org ranks it 1 place below merit 2 HurryTimer – An Scarcity and Urgency Countdown Timer for WordPress & WooCommerce 20K+ · 4.8★ (170) wp.org #4 wp.org ranks it 2 places below merit 3 Finale Lite – Sales Countdown Timer & Discount for WooCommerce 3K+ · 4.7★ (151) wp.org #5 wp.org ranks it 2 places below merit 4 Countdown Block 4K+ · 4.1★ (7) wp.org #1 wp.org ranks it 3 places above merit 5 Countix Sales Countdown Timer 5K+ · 4.4★ (26) wp.org #3 wp.org ranks it 2 places above merit 6 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #8 wp.org ranks it 2 places below merit 7 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #6 wp.org ranks it 1 place above merit 8 Store Vacation Lite for WooCommerce 10K+ · 4.6★ (189) wp.org #15 wp.org ranks it 7 places below merit 9 EventON – Events Calendar 6K+ · 4.1★ (44) wp.org #7 wp.org ranks it 2 places above merit 10 WP Event Manager – Events Calendar, Registrations, Sell Tickets with WooCommerce 20K+ · 4.0★ (250) wp.org #14 ↓1 wp.org ranks it 4 places below merit 11 Notibar – Notification Bar for WordPress 8K+ · 4.8★ (71) wp.org #13 ↑1 wp.org ranks it 2 places below merit 12 WP GoToWebinar 600+ · 4.9★ (15) wp.org #9 wp.org ranks it 3 places above merit 13 GutenBee – Gutenberg Blocks 6K+ · 4.9★ (18) wp.org #12 wp.org ranks it 1 place above merit 14 Event Monster – Event Manager, Event Booking, Event Ticket & Registration 600+ · 4.8★ (18) wp.org #16 wp.org ranks it 2 places below merit 15 Cozy Blocks – Website Builder & Business Growth Toolkit | Popups, Lead Forms & Inbox 6K+ · 4.6★ (21) wp.org #17 wp.org ranks it 2 places below merit 16 AnWP Football Leagues 600+ · 4.9★ (14) wp.org #18 wp.org ranks it 2 places below merit 17 Radio Station by netmix® – Manage and play your Show Schedule in WordPress! 1K+ · 4.6★ (30) wp.org #23 wp.org ranks it 6 places below merit 18 Modal Window – create popup modal window 10K+ · 3.8★ (36) wp.org #22 wp.org ranks it 4 places below merit 19 Ultimate Coming Soon Page, Maintenance Mode & Under Construction – Gutenberg Block Builder & Landing Page 9K+ · 4.5★ (6) wp.org #10 wp.org ranks it 9 places above merit 20 Coming Soon Maintenance Mode 6K+ · 4.7★ (3) wp.org #11 wp.org ranks it 9 places above merit 21 Enter Addons – Ultimate Template Builder for Elementor 1K+ · 5.0★ (3) wp.org #20 wp.org ranks it 1 place above merit 22 Events Calendar for GeoDirectory 2K+ · 5.0★ (2) wp.org #19 wp.org ranks it 3 places above merit 23 Vertex Addons for Elementor 200+ · 0.0★ (0) wp.org #21 wp.org ranks it 2 places above merit 24 Events Addon for Elementor 6K+ · 3.2★ (5) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.