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wp.org search vs our merit ranking: “url coupons”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “url coupons”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Power Coupons for WooCommerce shows at wp.org #4 but places #20 on merit, a gap of 16 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #10 on merit, 4.8★ from 14380 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #1 2 Advanced Coupons for WooCommerce – BOGO Coupons, Store Credit & WooCommerce Coupon Plugin 20K+ · 4.4★ (184) wp.org #2 3 Customer Reviews for WooCommerce 80K+ · 4.8★ (1533) wp.org #13 10 too low 4 Coupons & Add to Cart by URL Links for WooCommerce 2K+ · 5.0★ (10) wp.org #3 1 too high 5 Extended Coupon Features for WooCommerce FREE 10K+ · 5.0★ (69) wp.org #8 3 too low 6 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #6 7 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (698) wp.org #18 11 too low 8 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #7 1 too high 9 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1198) wp.org #22 13 too low 10 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14380) wp.org #24 14 too low 11 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #14 3 too low 12 Auto Coupons for WooCommerce 3K+ · 4.9★ (16) wp.org #5 7 too high 13 Advanced coupon for WooCommerce 900+ · 5.0★ (19) wp.org #9 4 too high 14 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 700K+ · 4.8★ (799) wp.org #21 7 too low 15 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #15 16 Advanced Dynamic Pricing and Discount Rules for WooCommerce 20K+ · 4.7★ (120) wp.org #20 4 too low 17 Wallet for WooCommerce 20K+ · 4.7★ (188) wp.org #17 18 Discount Rules and Dynamic Pricing for WooCommerce 9K+ · 4.7★ (248) wp.org #19 1 too low 19 Coupzy Coupon Box for WooCommerce 1K+ · 4.6★ (37) wp.org #16 3 too high 20 Power Coupons for WooCommerce 30K+ · 5.0★ (3) wp.org #4 16 too high 21 Product Bundle Builder for WooCommerce 6K+ · 4.8★ (60) wp.org #23 2 too low 22 Magic URL Coupon for WooCommerce 100+ · 5.0★ (2) wp.org #11 11 too high 23 URL Coupons for WooCommerce 20+ · 0.0★ (0) wp.org #10 13 too high 24 Coupon URLs – Apply a Coupon from a Custom Link – for WooCommerce 100+ · 4.3★ (3) wp.org #12 12 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.