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wp.org search vs our merit ranking: “vast”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “vast”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Magic robots.txt shows at wp.org #18 but places #23 on merit, a gap of 5 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #3 1 too low 3 Redis Object Cache 500K+ · 4.5★ (179) wp.org #2 1 too high 4 Starter Templates & Sites Pack by ThemeGrill 70K+ · 4.7★ (197) wp.org #5 1 too low 5 Page Builder by SiteOrigin 400K+ · 4.8★ (1005) wp.org #7 ↓1 2 too low 6 Responsive Lightbox & Gallery 100K+ · 4.9★ (2003) wp.org #9 ↑1 3 too low 7 Custom Fonts – Host Your Fonts Locally 400K+ · 4.3★ (62) wp.org #4 3 too high 8 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #10 ↓3 2 too low 9 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #6 ↑2 3 too high 10 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #8 ↑1 2 too high 11 Templately – Elementor & Gutenberg Template Library: 6500+ Free & Pro Ready Templates And Cloud! 300K+ · 5.0★ (383) wp.org #11 12 WP Super Cache 1M+ · 4.3★ (1346) wp.org #12 ↑3 13 QuadMenu – Mega Menu 10K+ · 4.5★ (270) wp.org #14 1 too low 14 HTML5 Video Player – embed fast, responsive videos with ease 20K+ · 4.6★ (195) wp.org #15 ↓2 1 too low 15 SQLite Object Cache 10K+ · 5.0★ (51) wp.org #13 ↑7 2 too high 16 All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (136) wp.org #19 ↓1 3 too low 17 wpDataTables – WordPress Data Table, Dynamic Tables & Table Charts Plugin 60K+ · 4.5★ (449) wp.org #22 ↓1 5 too low 18 Transliterator – Multilingual and Multi-script Text Conversion 3K+ · 4.8★ (96) wp.org #16 ↓4 2 too high 19 Mapster WP Maps 3K+ · 4.9★ (54) wp.org #24 5 too low 20 Ultimate Client Dash 2K+ · 4.8★ (10) wp.org #17 ↓1 3 too high 21 StreamCast – bring live radio to your site with a sleek player 1K+ · 4.9★ (7) wp.org #20 ↓1 1 too high 22 Movie Engine – OTT Streaming Platform for Movies & TV Series 100+ · 5.0★ (4) wp.org #23 1 too low 23 Magic robots.txt 1K+ · 5.0★ (1) wp.org #18 ↓1 5 too high 24 Kliken: Ads + Pixel for Meta 30K+ · 3.0★ (1) wp.org #21 ↑1 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.