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wp.org search vs our merit ranking: “verified reviews”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “verified reviews”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Widgets for Google Reviews and Ratings shows at wp.org #7 but places #16 on merit, a gap of 9 places. Its 3K+ installs carry it up the search order; its 4.2★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets places #11 on merit, 4.9★ from 4132 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #1 2 Site Reviews 60K+ · 4.9★ (378) wp.org #2 3 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #4 ↑3 1 too low 4 WP Review Slider 6K+ · 4.8★ (181) wp.org #5 ↓1 1 too low 5 Reviews Feed – Add Testimonials and Customer Reviews From Google Reviews, Yelp, TripAdvisor, and More 100K+ · 4.3★ (36) wp.org #3 2 too high 6 Reviews Widgets for Google, TripAdvisor, Yelp & Recommendations 10K+ · 4.9★ (326) wp.org #8 ↓2 2 too low 7 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #10 ↓1 3 too low 8 Revopic – Photo Reviews for WooCommerce 10K+ · 4.7★ (77) wp.org #6 ↓1 2 too high 9 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #11 ↓1 2 too low 10 WP Google Review Slider 30K+ · 4.9★ (373) wp.org #12 2 too low 11 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #17 ↓1 6 too low 12 Yotpo Product Reviews 2K+ · 4.5★ (192) wp.org #13 1 too low 13 WP TripAdvisor Review Slider 8K+ · 4.8★ (135) wp.org #18 5 too low 14 ReviewX – Multi-Criteria Reviews for WooCommerce with Google Reviews & Schema 6K+ · 4.5★ (85) wp.org #16 ↑1 2 too low 15 Ultimate Reviews 400+ · 4.1★ (60) wp.org #14 1 too high 16 Widgets for Google Reviews and Ratings 3K+ · 4.2★ (10) wp.org #7 ↑4 9 too high 17 WP Airbnb Review Slider 1K+ · 5.0★ (56) wp.org #24 ↓1 7 too low 18 Embedder for Google Reviews 6K+ · 5.0★ (7) wp.org #9 ↓1 9 too high 19 Verified Member for BuddyPress 2K+ · 4.7★ (15) wp.org #22 ↓2 3 too low 20 GR Widget – Google Reviews Widget 1K+ · 5.0★ (11) wp.org #23 ↓1 3 too low 21 Revi.io – Customer and Product Reviews 200+ · 5.0★ (3) wp.org #15 6 too high 22 YayReviews – Advanced Customer Reviews for WooCommerce 100+ · 5.0★ (4) wp.org #20 ↑4 2 too high 23 Wiremo – Product Reviews for WooCommerce 600+ · 4.2★ (5) wp.org #19 4 too high 24 Business Reviews – build trust with real customer feedback 1K+ · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.