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wp.org search vs our merit ranking: “video feed”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “video feed”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Feeds for TikTok (TikTok feed, video, and gallery plugin) shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 70K+ installs carry it up the search order; its 4.3★ average from 11 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4358) wp.org #1 2 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #2 ↑1 3 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #3 ↓1 4 RSS Aggregator by Feedzy – Feed to Post, Autoblogging, News & YouTube Video Feeds Aggregator 40K+ · 4.6★ (361) wp.org #4 5 Feed Them Social – Social Media Feeds, Video, and Photo Galleries 20K+ · 4.7★ (639) wp.org #6 ↓1 1 too low 6 Smash Balloon Social Post Feed – Simple Social Feeds for WordPress 100K+ · 4.7★ (1511) wp.org #7 ↓1 1 too low 7 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #8 1 too low 8 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #9 1 too low 9 Widgets for Social Photo Feed 10K+ · 4.7★ (28) wp.org #5 ↑2 4 too high 10 Feeds for YouTube (YouTube video, channel, and gallery plugin) 100K+ · 4.8★ (205) wp.org #11 ↓1 1 too low 11 Product Feed Manager for WooCommerce – RexFeed – Sell on 200+ Shopping Channels 10K+ · 4.8★ (256) wp.org #12 ↑2 1 too low 12 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #14 ↓2 2 too low 13 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #15 ↓2 2 too low 14 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #20 6 too low 15 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #21 ↑2 6 too low 16 Spotlight Social Photo Feed 50K+ · 4.7★ (171) wp.org #18 ↓2 2 too low 17 Social Feed Gallery 80K+ · 4.5★ (303) wp.org #19 2 too low 18 QuadLayers TikTok Feed 7K+ · 3.9★ (61) wp.org #10 ↑5 8 too high 19 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #24 5 too low 20 WPMR Google Feed Manager for WooCommerce – Sell on Google Merchant Center & Shopping 10K+ · 4.5★ (127) wp.org #22 ↓1 2 too low 21 Inavii Social Feed – Live Social Proof Gallery 9K+ · 5.0★ (17) wp.org #16 ↑1 5 too high 22 WPZOOM Social Feed Widget & Block 50K+ · 4.3★ (51) wp.org #23 ↓1 1 too low 23 Feeds for TikTok (TikTok feed, video, and gallery plugin) 70K+ · 4.3★ (11) wp.org #13 ↓2 10 too high 24 Video Player Block – play videos beautifully on any device 2K+ · 5.0★ (8) wp.org #17 ↑1 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.