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wp.org search vs our merit ranking: “visual form design”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “visual form design”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Gutenverse Form – Contact Form Builder, Block Form & Booking Form shows at wp.org #11 but places #22 on merit, a gap of 11 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #10 on merit, 4.8★ from 3223 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #2 ↑1 3 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #3 ↓1 4 Gallery by Visual Portfolio 60K+ · 4.8★ (340) wp.org #4 5 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #7 ↓1 2 too low 6 Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ · 5.0★ (260) wp.org #6 ↑1 7 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #5 2 too high 8 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #9 1 too low 9 Visual Composer Website Builder 30K+ · 4.6★ (220) wp.org #8 1 too high 10 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #14 ↓1 4 too low 11 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #12 1 too low 12 Form Maker by 10Web – Mobile-Friendly Drag & Drop Contact Form Builder 30K+ · 4.5★ (778) wp.org #15 ↓1 3 too low 13 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #18 ↓1 5 too low 14 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #19 ↓1 5 too low 15 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #10 5 too high 16 SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #13 ↓3 3 too high 17 Contact Form by BestWebSoft – Advanced WP Contact Form Builder for WordPress 30K+ · 4.0★ (292) wp.org #20 3 too low 18 Cool FormKit Lite – Advanced Form Builder for Elementor 20K+ · 4.6★ (25) wp.org #17 ↓1 1 too high 19 Form Input Masks For Elementor Forms 10K+ · 4.1★ (18) wp.org #24 ↓1 5 too low 20 RTMForm – Contact Form, Multi-Step Forms & Form Templates for Elementor 30K+ · 4.3★ (14) wp.org #22 ↓1 2 too low 21 Visual Builder for Contact Form 7 400+ · 3.7★ (6) wp.org #21 ↓2 22 Gutenverse Form – Contact Form Builder, Block Form & Booking Form 10K+ · 5.0★ (1) wp.org #11 11 too high 23 GTranslate Visual Addon 400+ · 4.3★ (3) wp.org #16 ↓1 7 too high 24 Hash Form – Drag & Drop Form Builder 3K+ · 5.0★ (2) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.