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wp.org search vs our merit ranking: “web development”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “web development”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Push Notifications for WP – Self Hosted Web Push Notifications shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 6K+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Hummingbird Performance – Cache & Page Speed Optimization for Core Web Vitals | Critical CSS | Minify CSS | Defer CSS Javascript | CDN places #8 on merit, 4.7★ from 1488 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4833) wp.org #1 2 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #2 ↑1 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #4 ↑3 1 too low 4 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #5 ↓1 1 too low 5 Super Web Share – Native Social Sharing Button 2K+ · 4.9★ (29) wp.org #3 ↓1 2 too high 6 PWA for WP – Progressive Web Apps Made Simple 10K+ · 4.6★ (230) wp.org #6 ↓1 7 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #7 ↓1 8 Hummingbird Performance – Cache & Page Speed Optimization for Core Web Vitals | Critical CSS | Minify CSS | Defer CSS Javascript | CDN 70K+ · 4.7★ (1488) wp.org #13 ↓1 5 too low 9 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #9 ↑1 10 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #12 ↓1 2 too low 11 Stop Spammers Classic 20K+ · 4.4★ (243) wp.org #11 ↑5 12 Powered Cache – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score 3K+ · 4.8★ (58) wp.org #8 4 too high 13 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #16 ↓2 3 too low 14 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #17 3 too low 15 WP Super Cache 1M+ · 4.3★ (1346) wp.org #14 ↑4 1 too high 16 LightStart – Maintenance Mode, Coming Soon and Landing Page Builder 400K+ · 4.3★ (874) wp.org #18 ↑5 2 too low 17 SVG Support 1M+ · 4.8★ (356) wp.org #19 2 too low 18 Head Meta Data 10K+ · 4.8★ (19) wp.org #15 ↓2 3 too high 19 BerqWP – All-In-One Optimization for Core Web Vitals, Cache, CDN, Images, CSS & JavaScript 4K+ · 4.3★ (54) wp.org #22 ↓1 3 too low 20 Add to Home Screen & Progressive Web App 1K+ · 3.7★ (25) wp.org #21 ↓1 1 too low 21 Push Notifications for WP – Self Hosted Web Push Notifications 6K+ · 4.2★ (5) wp.org #10 ↓1 11 too high 22 Subscribers – Free Web Push Notifications 1K+ · 2.9★ (8) wp.org #24 2 too low 23 Fonto – Custom Web Fonts Manager 2K+ · 3.0★ (4) wp.org #23 ↓1 24 Wawp Country Code & Chat Widget for WooCommerce 400+ · 0.0★ (0) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.