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wp.org search vs our merit ranking: “web disrupt”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “web disrupt”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ShipAny WooCommerce: Ship, Label, Tracking shows at wp.org #2 but places #7 on merit, a gap of 5 places. Its 200+ installs carry it up the search order; its 4.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Nobs • Share Buttons places #5 on merit, 4.7★ from 93 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Jetpack Protect 100K+ · 4.6★ (123) wp.org #1 2 Amazon Link Engine 2K+ · 4.4★ (31) wp.org #3 1 too low 3 Cloudinary – Deliver Images and Videos at Scale 5K+ · 4.0★ (64) wp.org #5 2 too low 4 MailChimp Subscribe Form, Optin Builder, PopUp Builder, Form Builder 2K+ · 4.0★ (65) wp.org #6 2 too low 5 Nobs • Share Buttons 3K+ · 4.7★ (93) wp.org #14 ↓2 9 too low 6 Secure MCP Server for Claude, ChatGPT, Gemini and other AI Agents 8K+ · 5.0★ (10) wp.org #12 6 too low 7 ShipAny WooCommerce: Ship, Label, Tracking 200+ · 4.0★ (1) wp.org #2 5 too high 8 LexonAds: Get Free Traffic to Your Website & Traffic Exchange 100+ · 5.0★ (2) wp.org #4 4 too high 9 Post Content Shortcodes 2K+ · 4.8★ (31) wp.org #21 ↓1 12 too low 10 Leaving Notice Popup For External Links – nofollow, noopener & New Tab 200+ · 5.0★ (3) wp.org #7 3 too high 11 Tiny 2FA + Brute Force Protection 20+ · 0.0★ (0) wp.org #8 3 too high 12 SEOJuice 60+ · 0.0★ (0) wp.org #9 3 too high 13 C Codeally Simplified Editor for TinyMCE — · 0.0★ (0) wp.org #10 3 too high 14 Brambles.ai: Affiliate AI Shopping Chatbot — · 0.0★ (0) wp.org #11 3 too high 15 AgentGarrison – AI Visibility, AEO, GEO, AI Bot & Agent Control — · 0.0★ (0) wp.org #13 2 too high 16 Cyclone Static — · 0.0★ (0) wp.org #15 ↓1 1 too high 17 Counterespionage Firewall 10+ · 0.0★ (0) wp.org #16 ↓1 1 too high 18 Task Runner — · 0.0★ (0) wp.org #18 ↓1 19 Mountee — · 0.0★ (0) wp.org #20 ↓1 1 too low 20 Web Disrupt's WP Assistant 10+ · 5.0★ (1) wp.org #17 ↓1 3 too high 21 4 404gotten.org 404 Page 10+ · 4.0★ (1) wp.org #19 ↓1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.