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wp.org search vs our merit ranking: “woo checkout”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woo checkout”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Payoneer Checkout shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 5K+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Wallet for WooCommerce places #12 on merit, 4.7★ from 188 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Checkout Field Editor (Checkout Manager) for WooCommerce 400K+ · 4.9★ (1056) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 3 WooCommerce 7M+ · 4.5★ (4833) wp.org #3 4 Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296) wp.org #4 5 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #6 1 too low 6 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #5 1 too high 7 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #8 1 too low 8 Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45) wp.org #7 1 too high 9 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #13 4 too low 10 Checkout Field Editor (Checkout Manager) for WooCommerce 2K+ · 4.7★ (40) wp.org #9 1 too high 11 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #17 6 too low 12 Wallet for WooCommerce 20K+ · 4.7★ (188) wp.org #21 9 too low 13 MultiStep Checkout for WooCommerce 3K+ · 4.8★ (55) wp.org #14 1 too low 14 Digital Goods for WooCommerce Checkout 3K+ · 4.5★ (42) wp.org #12 2 too high 15 Force Authentification Before Checkout for WooCommerce 5K+ · 5.0★ (57) wp.org #20 5 too low 16 WPify Woo – Withdrawal, CRN/VAT, QR payments, Heureka and more for WooCommerce 5K+ · 4.9★ (49) wp.org #19 3 too low 17 Payment Gateway for PayPal on WooCommerce 10K+ · 4.4★ (73) wp.org #22 5 too low 18 Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ · 4.6★ (51) wp.org #24 6 too low 19 Pay with Vipps and MobilePay for WooCommerce 5K+ · 4.8★ (13) wp.org #18 1 too high 20 Checkout Files Upload for WooCommerce 7K+ · 4.4★ (14) wp.org #15 5 too high 21 Kustom Checkout for WooCommerce 10K+ · 3.5★ (15) wp.org #11 10 too high 22 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #23 1 too low 23 Minimum Purchase Amount For Woo Cart – For WooCommerce 6K+ · 4.7★ (9) wp.org #16 7 too high 24 Payoneer Checkout 5K+ · 4.2★ (5) wp.org #10 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.