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wp.org search vs our merit ranking: “woo pre order”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woo pre order”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Fast Woo Order Lookup shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 300+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder places #11 on merit, 4.9★ from 2,528 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,132) wp.org #4 wp.org ranks it 2 places below merit 3 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1,072) wp.org #5 wp.org ranks it 2 places below merit 4 Pre-Orders for WooCommerce 7K+ · 4.5★ (66) wp.org #3 wp.org ranks it 1 place above merit 5 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #6 wp.org ranks it 1 place below merit 6 PRENA – Product Pre-Orders for WooCommerce 2K+ · 4.7★ (12) wp.org #2 wp.org ranks it 4 places above merit 7 Custom Order Status Manager for WooCommerce 30K+ · 4.7★ (117) wp.org #7 8 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #11 ↑2 wp.org ranks it 3 places below merit 9 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #9 ↓1 10 Trakoo – Orders Tracking for WooCommerce 10K+ · 4.5★ (58) wp.org #8 ↑1 wp.org ranks it 2 places above merit 11 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #16 ↑6 wp.org ranks it 5 places below merit 12 Product Table for WooCommerce 5K+ · 4.8★ (295) wp.org #17 ↓2 wp.org ranks it 5 places below merit 13 Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45) wp.org #12 ↑2 wp.org ranks it 1 place above merit 14 CURCY – Multi Currency for WooCommerce 20K+ · 4.3★ (227) wp.org #18 ↓1 wp.org ranks it 4 places below merit 15 Payment Gateway for PayPal on WooCommerce 10K+ · 4.4★ (73) wp.org #14 ↓2 wp.org ranks it 1 place above merit 16 Store Vacation Lite for WooCommerce 10K+ · 4.6★ (189) wp.org #20 ↓1 wp.org ranks it 4 places below merit 17 Order Splitter for WooCommerce 300+ · 4.7★ (70) wp.org #15 wp.org ranks it 2 places above merit 18 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #10 wp.org ranks it 8 places above merit 19 Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105) wp.org #22 ↑1 wp.org ranks it 3 places below merit 20 Faview – Virtual Reviews for WooCommerce 6K+ · 4.6★ (54) wp.org #19 ↓1 wp.org ranks it 1 place above merit 21 Bulky – Bulk Edit Products for WooCommerce 10K+ · 4.6★ (53) wp.org #23 ↑1 wp.org ranks it 2 places below merit 22 Notivo Notification for WooCommerce 5K+ · 4.3★ (80) wp.org #21 wp.org ranks it 1 place above merit 23 Fast Woo Order Lookup 300+ · 5.0★ (8) wp.org #13 ↓2 wp.org ranks it 10 places above merit 24 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.