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wp.org search vs our merit ranking: “woo round off”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woo round off”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Linet ERP Integration For Woocommerce shows at wp.org #14 but places #20 on merit, a gap of 6 places. Its 70+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Dynamic Pricing and Discount Rules for WooCommerce places #8 on merit, 4.7★ from 123 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #1 2 CURCY – Multi Currency for WooCommerce 20K+ · 4.3★ (227) wp.org #2 3 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #3 ↑1 4 YayCurrency – WooCommerce Multi-Currency Switcher 7K+ · 4.8★ (114) wp.org #5 ↑2 wp.org ranks it 1 place below merit 5 Fluent Booking – The Ultimate Appointments Scheduling, Events Booking, Events Calendar Solution 20K+ · 4.7★ (46) wp.org #6 wp.org ranks it 1 place below merit 6 Atarim – AI Agency for WordPress: Edit Pages, Fix Code, Update Plugins, SEO & Client Feedback 1K+ · 4.9★ (126) wp.org #8 ↑2 wp.org ranks it 2 places below merit 7 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #9 wp.org ranks it 2 places below merit 8 Advanced Dynamic Pricing and Discount Rules for WooCommerce 20K+ · 4.7★ (123) wp.org #12 ↑1 wp.org ranks it 4 places below merit 9 Mini Ajax Cart for WooCommerce 800+ · 5.0★ (6) wp.org #4 ↑1 wp.org ranks it 5 places above merit 10 MKL Product Configurator for WooCommerce – 2D & 3D Live Preview 2K+ · 4.8★ (42) wp.org #11 ↑1 wp.org ranks it 1 place below merit 11 Decimal Product Quantity for WooCommerce 900+ · 4.5★ (11) wp.org #10 ↑1 wp.org ranks it 1 place above merit 12 aThemes Addons for Elementor – Widgets & Elementor Addons 7K+ · 5.0★ (5) wp.org #7 ↑1 wp.org ranks it 5 places above merit 13 NIF (Num. de Contribuinte Português) for WooCommerce 5K+ · 5.0★ (8) wp.org #13 ↑1 14 AI Search for WooCommerce — Semantic & Live Search 70+ · 5.0★ (6) wp.org #18 ↑2 wp.org ranks it 4 places below merit 15 Billingo Official for WooCommerce 3K+ · 4.1★ (14) wp.org #24 wp.org ranks it 9 places below merit 16 WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ · 2.1★ (106) wp.org #22 ↑2 wp.org ranks it 6 places below merit 17 Big Post Shipping for WooCommerce 100+ · 0.0★ (0) wp.org #15 ↑1 wp.org ranks it 2 places above merit 18 Arrival for Woo — · 0.0★ (0) wp.org #16 ↑1 wp.org ranks it 2 places above merit 19 Order Updates for Woo – Customer Support & Conversations for Every Order — · 0.0★ (0) wp.org #17 ↑1 wp.org ranks it 2 places above merit 20 Linet ERP Integration For Woocommerce 70+ · 5.0★ (1) wp.org #14 ↑1 wp.org ranks it 6 places above merit 21 Faire for WooCommerce 800+ · 3.0★ (5) wp.org #19 wp.org ranks it 2 places above merit 22 Flexa Extra – Product Options, Variation Swatches & Pricing for WooCommerce 10+ · 0.0★ (0) wp.org #21 wp.org ranks it 1 place above merit 23 Cosmetic Wholesale Sync — · 0.0★ (0) wp.org #23 24 ClickTrail – UTM, Click ID & Ad Tracking (with Consent) 10+ · 5.0★ (1) wp.org #20 ↑2 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.