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wp.org search vs our merit ranking: “woocommerce giftcard”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce giftcard”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Pay. Payment Methods for WooCommerce shows at wp.org #3 but places #8 on merit, a gap of 5 places. Its 3K+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ultimate Gift Cards for WooCommerce 7K+ · 4.7★ (245) wp.org #4 ↓2 wp.org ranks it 3 places below merit 2 Mollie Payments for WooCommerce 100K+ · 3.6★ (69) wp.org #2 ↑1 3 MultiSafepay plugin for WooCommerce 3K+ · 5.0★ (2) wp.org #1 wp.org ranks it 2 places above merit 4 WebToffee Gift Cards for WooCommerce 1K+ · 4.5★ (10) wp.org #5 wp.org ranks it 1 place below merit 5 ConnectPOS | Point of Sale for WooCommerce 60+ · 4.6★ (20) wp.org #11 wp.org ranks it 6 places below merit 6 BjornTech Fortnox Hub for WooCommerce 300+ · 5.0★ (7) wp.org #9 wp.org ranks it 3 places below merit 7 Buckaroo Payments for WooCommerce 2K+ · 4.7★ (6) wp.org #6 wp.org ranks it 1 place above merit 8 Pay. Payment Methods for WooCommerce 3K+ · 3.7★ (3) wp.org #3 ↑1 wp.org ranks it 5 places above merit 9 GIFT4U – Gift Cards All in One for Woo 200+ · 4.7★ (3) wp.org #8 wp.org ranks it 1 place above merit 10 Gift Cards for WooCommerce 100+ · 5.0★ (9) wp.org #18 ↓2 wp.org ranks it 8 places below merit 11 Svea Checkout for WooCommerce 800+ · 5.0★ (1) wp.org #7 wp.org ranks it 4 places above merit 12 Tlloancy People’s Giftcard – Gift Cards for WooCommerce — · 0.0★ (0) wp.org #12 13 WooPOS Gift Cards for WooCommerce 70+ · 5.0★ (1) wp.org #10 wp.org ranks it 3 places above merit 14 Qvickly Checkout for WooCommerce 100+ · 0.0★ (0) wp.org #13 ↓1 wp.org ranks it 1 place above merit 15 BjornTech ready2order integration for WooCommerce 50+ · 0.0★ (0) wp.org #14 wp.org ranks it 1 place above merit 16 Integration E-conomic for WooCommerce 20+ · 0.0★ (0) wp.org #16 ↑1 17 LoyaltyNova for WooCommerce — · 0.0★ (0) wp.org #17 ↓2 18 Trackity for WooCommerce — · 0.0★ (0) wp.org #19 ↓1 wp.org ranks it 1 place below merit 19 Giftvane – Gift Cards and Store Credit for WooCommerce — · 5.0★ (1) wp.org #15 ↓2 wp.org ranks it 4 places above merit 20 Milardovich Extra Coupon Features — · 0.0★ (0) wp.org #20 ↓1 21 Credova Financial 100+ · 0.0★ (0) wp.org #21 22 Doshii 10+ · 0.0★ (0) wp.org #22 23 SureGifts WooCommerce 10+ · 0.0★ (0) wp.org #23

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.