Ultimate Gift Cards for WooCommerce
by WP Swings · eCommerce
Also makes 12 other plugins · 40.1K+ installs across the portfolio →
Create, sell and manage WooCommerce gift cards to attract more sales and multiply your revenue at your online store.
90 health vs 68 average across 5,563 eCommerce plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Support resolution
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
6.1K
now · peak 11.0K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
9
releases in the last 12 months
2mo ago
latest release · v3.2.8
78
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 80% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2019-11-13 · 1,424 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $79–$199 a year, typical for eCommerce plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 7K–8K active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 7K–8K
- Category
- eCommerce
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- steady (30d downloads flat vs prior 30d)
- Reviews
- 241
- Last updated
- 29 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.2.8 New : Compatibility with the latest WC ( 10.9.3 ) and WP ( 7.0 ) Fix: SQL injection vulnerability in raw $wpdb queries Fix: XSS vulnerability in public templates and AJAX handlers (input sanitization + output escaping) F 3.2.8
- — Version 3.2.7 New : Compatibility with the latest WC ( 10.7.0 ) and WP ( 7.0 ) New: UI/UX dashboard layout changes Fix: Performance Optimisation 3.2.7
- — Version 3.2.6 New : Compatibility with the latest WC ( 10.6.1 ) and WP ( 6.9 ). New: Maximum daily redemption limits per user. Fix: Coupon generated for multiple gift card items in order. 3.2.6
- — Version 3.2.5 New: Compatibility with Upsell Funnel Builder. New: Max % of Order Payable Via Gift Card. Fix: Vulnerabilities Issue in Smart Coupon Migration. New : Compatibility with latest WC ( 10.4.3 ) and WP( 6.9 ). 3.2.5
- — Version 3.2.4 New : Compatibility with latest WC ( 10.3.6 ) and WP( 6.9 ) 3.2.4
- — Version 3.2.3 New : Compatibility with latest WC( 10.3.5 ) and WP( 6.8.3 ) 3.2.3
Known vulnerabilities
via Wordfence Intelligence5 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- 2025-06-02 CVE-2025-5103 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 3.1.4 Patched in 3.1.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 35 languages, 0 at 90% or more
Plus 11 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-10-22 6K+ → 7K+ up after 1 days in tier
- 2024-10-21 7K+ → 6K+ down after 2 days in tier
- 2024-10-19 6K+ → 7K+ up after 1 days in tier
- 2024-10-18 7K+ → 6K+ down after 2 days in tier
- 2024-10-16 6K+ → 7K+ up after 335 days in tier
- 2023-11-16 5K+ → 6K+ up after 335 days in tier
- 2022-12-16 4K+ → 5K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Store credit / Gift cards for woocommerce 100+ installs · 4.0★ · 3 shared tags B -
YITH WooCommerce Gift Cards 10K+ installs · 3.4★ · 2 shared tags B -
Gift Up Gift Cards for WordPress and WooCommerce 5K+ installs · 4.8★ · 2 shared tags A -
WebToffee Gift Cards for WooCommerce 1K+ installs · 4.2★ · 2 shared tags A -
GIFT4U – Gift Cards All in One for Woo 200+ installs · 4.1★ · 2 shared tags B -
Gift Cards for WooCommerce 100+ installs · 4.4★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Ultimate Gift Cards for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woo-gift-cards-lite" width="480" height="300" style="border:0" loading="lazy" title="Ultimate Gift Cards for WooCommerce — Plugin Pulse"></iframe> Ultimate Gift Cards for WooCommerce: 7K+ active installs, 4.7★ (241 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/woo-gift-cards-lite