Ultimate Gift Cards for WooCommerce
by WP Swings · eCommerce
Also makes 16 other plugins · 36K+ installs across the portfolio →
Create, sell and manage WooCommerce gift cards to attract more sales and multiply your revenue at your online store.
Removed from WordPress.org
wp.org closed this plugin on 2026-10-28. It's no longer installable or updated. If you're running it, plan a replacement: closures are often security-related and WordPress won't warn you.
Health
A 87/100
no flags
Active installs
6K+
≈6.8K estimated
Momentum
-54%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 92/100. Lift the average: resolve the issues driving the low reviews.
87 health vs 71 average across 9,787 eCommerce plugins
Install conversion
How it's measured →1.7%
of downloads still active
At least 6K of 358.3K lifetime downloads are still running, in line with its category: the median eCommerce plugin keeps 1.4%, across 5,168 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 11 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 245 reviews, weighted for review count to 4.6★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
12%
Breadth
of keywords climbing, 28d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| gifting | #1 | #1 | 0 |
| gift cards | #2 | #2 | 0 |
| cards | #3 | #2 | 0 |
| customizable gift card | #1 | #1 | — |
| gift card manager | #1 | #1 | 0 |
| woocommerce gift cards your tag | #3 | #2 | down 1 |
| gift card your tag | #3 | #3 | down 1 |
| gift certificates your tag | #3 | #3 | 0 |
| gift your tag | #3 | #3 | 0 |
| gift certificate | #2 | #2 | 0 |
| woocommerce gift | #3 | #4 | 0 |
| gift voucher | #3 | #3 | 0 |
| gift vouchers your tag | #5 | #4 | down 1 |
| gift message | #3 | #3 | 0 |
| x cards | #2 | #2 | 0 |
| attract | #6 | #5 | — |
| rma | #4 | #3 | up 1 |
| vouchers | #5 | #5 | up 2 |
| voucher | #5 | #5 | 0 |
| digital gift card | #3 | #3 | 0 |
175 searches this plugin appeared in over the last 90 days, 20 listed. 137 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “voucher”, “vouchers” and “attract” (#5, #5 and #6 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 14K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
11
releases in the last 12 months
4d ago
latest release · v3.2.13 · 29 Oct 2026
83
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 80% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Crossed into this band today and the previous band took 2 years to cross, so the real count is still just under 7K.
Install history since 13 Nov 2019
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.2.8 New : Compatibility with the latest WC ( 10.9.3 ) and WP ( 7.0 ) Fix: SQL injection vulnerability in raw $wpdb queries Fix: XSS vulnerability in public templates and AJAX handlers (input sanitization + output escaping) F 3.2.8
- — Version 3.2.7 New : Compatibility with the latest WC ( 10.7.0 ) and WP ( 7.0 ) New: UI/UX dashboard layout changes Fix: Performance Optimisation 3.2.7
- — Version 3.2.6 New : Compatibility with the latest WC ( 10.6.1 ) and WP ( 6.9 ). New: Maximum daily redemption limits per user. Fix: Coupon generated for multiple gift card items in order. 3.2.6
- — Version 3.2.5 New: Compatibility with Upsell Funnel Builder. New: Max % of Order Payable Via Gift Card. Fix: Vulnerabilities Issue in Smart Coupon Migration. New : Compatibility with latest WC ( 10.4.3 ) and WP( 6.9 ). 3.2.5
- — Version 3.2.4 New : Compatibility with latest WC ( 10.3.6 ) and WP( 6.9 ) 3.2.4
- — Version 3.2.3 New : Compatibility with latest WC( 10.3.5 ) and WP( 6.8.3 ) 3.2.3
Security history
via Wordfence IntelligenceAll 9 disclosed vulnerabilities are patched in the current version (3.2.13). Sites still on an older version should update.
- Patched Medium · 5.3 Ultimate Gift Cards for WooCommerce 3.0.3 - 3.2.9 - Unauthenticated Information Exposure ↗2026-09-10 CVE-2026-19439 Exposure of Sensitive Information to an Unauthorized Actor Affects 3.0.3 - 3.2.9 Patched in 3.2.10
- Patched Medium · 5.3 Ultimate Gift Cards for WooCommerce < 3.2.10 - Unauthenticated Inflated Gift Card Credit Acquisition ↗2026-09-08 CVE-2026-19436 Client-Side Enforcement of Server-Side Security Affects < 3.2.10 Patched in 3.2.10
- Patched Medium · 4.9 Ultimate Gift Cards for WooCommerce <= 3.1.4 - Authenticated (Administrator+) SQL Injection via wps_wgm_save_post Function ↗2025-06-02 CVE-2025-5103 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.1.4 Patched in 3.1.5
- Patched Medium · 4.3 Ultimate Gift Cards for WooCommerce <= 2.1.1 - Cross-Site Request Forgery Bypass ↗
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 35 languages, 0 at 90% or more
Plus 11 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create, sell and manage WooCommerce gift cards to attract more sales and multiply your revenue at your onli..."
- ✓ Has a FAQ 15 questions in the FAQ.
- ✓ FAQ asks real questions 15 of 15 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you need"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, PayPal, WPML and 2 more.
- ✓ Headings and lists 30 headings and 5 lists.
- ✓ Enough to quote 13,174 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-11-02 7K+ → 6K+ down after 741 days in tier
- 2024-10-22 6K+ → 7K+ up after 341 days in tier
- 2023-11-16 5K+ → 6K+ up after 335 days in tier
- 2022-12-16 4K+ → 5K+ up after 73 days in tier
- 2022-10-04 3K+ → 4K+ up after 436 days in tier
- 2021-07-25 300+ → 3K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Store credit / Gift cards for woocommerce 100+ installs · 4.0★ · 3 shared tags A -
PW WooCommerce Gift Cards 20K+ installs · 4.6★ · 2 shared tags A -
YITH WooCommerce Gift Cards 10K+ installs · 3.4★ · 2 shared tags B -
Gift Up Gift Cards for WordPress and WooCommerce 5K+ installs · 4.8★ · 2 shared tags A -
WebToffee Gift Cards for WooCommerce 1K+ installs · 4.2★ · 2 shared tags A -
Gift Cards (Gift Vouchers and Packages) (WooCommerce Supported) 1K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Ultimate Gift Cards for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woo-gift-cards-lite" width="480" height="300" style="border:0" loading="lazy" title="Ultimate Gift Cards for WooCommerce — Plugin Pulse"></iframe> Ultimate Gift Cards for WooCommerce: 6K+ active installs, 4.7★ (245 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/woo-gift-cards-lite
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