WebToffee Gift Cards for WooCommerce
by WebToffee · eCommerce
Also makes 19 other plugins · 347K+ installs across the portfolio →
Create and sell WooCommerce gift cards in your store. Let customers buy, customize, and send digital gift vouchers via email, then redeem them at chec …
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Health
A 85/100
no flags
Active installs
1K+
≈1.8K estimated
Momentum
+107%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 63/100. Too few reviews to rank on quality — nudge happy users to leave one.
85 health vs 71 average across 9,787 eCommerce plugins
Install conversion
How it's measured →4.1%
of downloads still active
At least 1K of 24.4K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,168 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 14 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 10 reviews, weighted for review count to 4.2★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
60
Momentum
Gaining ground
+0.6
Velocity
places per keyword, 28d
71%
Breadth
of keywords climbing, 28d
+0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| advanced gift cards your tag | #2 | #5 | 0 |
| gifting | #2 | #2 | up 1 |
| gift cards your tag | #4 | #7 | up 1 |
| woocommerce gift cards your tag | #5 | #14 | up 1 |
| gift box | #3 | #6 | 0 |
| gift certificates your tag | #6 | #11 | up 1 |
| gift voucher your tag | #6 | #9 | up 1 |
| cards | #7 | #12 | up 3 |
| gift | #7 | #13 | up 1 |
| gift vouchers | #6 | #9 | up 1 |
| gift card | #5 | #8 | up 1 |
| digital gift card | #3 | #5 | up 1 |
| woocommerce gift box plugin | #3 | #9 | 0 |
| woocommerce gift | #8 | #16 | up 1 |
| gift message | #6 | #14 | up 1 |
| gift certificate | #7 | #11 | up 1 |
| redeem | #10 | #12 | up 1 |
| woocommerce gift card | #5 | #15 | up 1 |
| vouchers | #16 | #16 | down 2 |
| woocommerce gift rule | #7 | #15 | up 1 |
55 searches this plugin appeared in over the last 90 days, 20 listed. 25 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “gift card”, “gift message” and “cards” (#5, #6 and #7 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 3 Feb 2024 · 1,004 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
14d ago
latest release · v1.3.2 · 19 Oct 2026
23
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 58% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 16 months ago; a band this size takes about a year or more to cross, which places it about 80% of the way through.
Install history since 2 Feb 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ kiburisa11mo ago
The plugin, even the free version, is excellent. But the best part is the support team. Mark, in particular, was extremely helpful and attentive, even though we haven’t yet purchased the premium version. A 10 out of 10.
Read on wp.org ↗ - ★★★★★ caredesign11mo ago
Great Plugin. Easy to use. Great and quicksupport
Read on wp.org ↗ - ★★★★★ Chris.V1.7y ago
Works as advertised! Easy to use and by far superior to the other free alternatives! Great plugin! Great support!
Read on wp.org ↗ - ★★★★★ mrali871.8y ago
Had a few hiccups in the beginning but the support has been great and solved them!
Read on wp.org ↗ - ★★★★★ boardboss1.9y ago
Installed, activated, and configured the plugin. In the store, you can see the gift card and add details; however, when clicking to add to cart, the gift card never gets added to the cart.
Read on wp.org ↗ - ★★★★★ freshlizard1.9y ago
Bought this plugin and went to activate it and it gives me an error that the code is not valid. Seriously??? So the company gave me a fast response in support and so now I will see how well this works despite the rocky start. This topic was modified 1 year, 7 months ago by freshlizard. This topic was modified 1 year, 7 months ago by freshlizard. This topic was modified 1 year, 7 months ago by freshlizard.
Read on wp.org ↗ - ★★★★★ Devxchange1.9y ago
They have provided excellent support and event sent us customized code to tweak the plugin to meet our specific needs. Responded to support requests quickly and went out of their way to meet our requirements.
Read on wp.org ↗ - ★★★★★ Christer Hansson2.0y ago
Works straight out of the box, and very intuitive and easy to use. Lots of possibilities for your giftcard needs. Also, fantastic support! Thumbs up!
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.3.2). Sites still on an older version should update.
- Patched Medium · 5.3 WebToffee Gift Cards for WooCommerce <= 1.3.0 - Unauthenticated Arbitrary Gift Card Price Manipulation ↗2026-09-28 CVE-2026-91020 Client-Side Enforcement of Server-Side Security Affects <= 1.3.0 Patched in 1.3.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 4 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create and sell WooCommerce gift cards in your store. Let customers buy, customize, and send digital gift v..."
- ✓ Has a FAQ 13 questions in the FAQ.
- ✓ FAQ asks real questions 13 of 13 read like questions a user would type.
- ! Names who it is for One audience phrase ("use cases"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 17 headings and 4 lists.
- ✓ Enough to quote 7,286 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "gift certificates" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-07-15 900+ → 1K+ up after 33 days in tier
- 2025-06-12 800+ → 900+ up after 21 days in tier
- 2025-05-22 700+ → 800+ up after 21 days in tier
- 2025-05-01 600+ → 700+ up after 15 days in tier
- 2025-04-16 500+ → 600+ up after 19 days in tier
- 2025-03-28 400+ → 500+ up after 11 days in tier
- 2025-03-17 300+ → 400+ up after 9 days in tier
- 2025-03-08 200+ → 300+ up after 6 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Store credit / Gift cards for woocommerce 100+ installs · 4.0★ · 3 shared tags A -
LAFU Gift Cards — installs · 3.6★ · 3 shared tags -
PW WooCommerce Gift Cards 20K+ installs · 4.6★ · 2 shared tags A -
Gift Up Gift Cards for WordPress and WooCommerce 5K+ installs · 4.8★ · 2 shared tags A -
Gift Cards (Gift Vouchers and Packages) (WooCommerce Supported) 1K+ installs · 4.7★ · 2 shared tags A -
gurado WebConnect – Gift Card & Voucher Shop for WordPress 60+ installs · 4.0★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for WebToffee Gift Cards for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wt-gift-cards-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="WebToffee Gift Cards for WooCommerce — Plugin Pulse"></iframe> WebToffee Gift Cards for WooCommerce: 1K+ active installs, 4.5★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/wt-gift-cards-woocommerce
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