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wp.org search vs our merit ranking: “wordpres dashboard”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpres dashboard”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Cryout Theme Switch shows at wp.org #9 but places #19 on merit, a gap of 10 places. Its 90+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Preview and Open Graph Tags places #10 on merit, 4.6★ from 122 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #1 2 Controls for Contact Form 7 (Redirects, Analytics & Tracking) 10K+ · 5.0★ (13) wp.org #2 ↑4 3 Import Eventbrite Events 3K+ · 4.5★ (52) wp.org #4 ↓1 wp.org ranks it 1 place below merit 4 Download Manager 100K+ · 4.1★ (1,006) wp.org #8 wp.org ranks it 4 places below merit 5 Debug Log Manager – Conveniently Monitor and Inspect Errors 10K+ · 5.0★ (25) wp.org #5 6 CMP – Coming Soon & Maintenance Plugin by NiteoThemes 200K+ · 4.7★ (326) wp.org #15 wp.org ranks it 9 places below merit 7 Form to Chat App ⚡️ 2K+ · 4.7★ (10) wp.org #6 ↓2 wp.org ranks it 1 place above merit 8 Ninjalytics: Sales Reports & Order Export for WooCommerce and EDD 6K+ · 4.4★ (57) wp.org #11 wp.org ranks it 3 places below merit 9 Schema – All In One Schema Rich Snippets 30K+ · 4.0★ (162) wp.org #20 wp.org ranks it 11 places below merit 10 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #23 wp.org ranks it 13 places below merit 11 HIPAA Forms 800+ · 4.3★ (9) wp.org #10 wp.org ranks it 1 place above merit 12 S Simple Menu Order Column 200+ · 5.0★ (1) wp.org #3 ↓1 wp.org ranks it 9 places above merit 13 A Acronyms 2 100+ · 4.8★ (8) wp.org #16 wp.org ranks it 3 places below merit 14 Meks Audio Player 1K+ · 4.0★ (5) wp.org #12 wp.org ranks it 2 places above merit 15 Add Pinterest conversion tags for Pinterest Ads + Site verification 1K+ · 3.3★ (9) wp.org #21 wp.org ranks it 6 places below merit 16 WP Dashboard Cleaner 50+ · 5.0★ (1) wp.org #7 wp.org ranks it 9 places above merit 17 Bangla Font 200+ · 5.0★ (2) wp.org #18 wp.org ranks it 1 place below merit 18 International Phone Number Format 300+ · 5.0★ (2) wp.org #17 wp.org ranks it 1 place above merit 19 Cryout Theme Switch 90+ · 5.0★ (1) wp.org #9 wp.org ranks it 10 places above merit 20 M Main Entrance 10+ · 0.0★ (0) wp.org #13 wp.org ranks it 7 places above merit 21 BusinessPress 30+ · 5.0★ (1) wp.org #14 wp.org ranks it 7 places above merit 22 User Sync For Klaviyo 50+ · 0.0★ (0) wp.org #19 wp.org ranks it 3 places above merit 23 Zita Site Library for Elementor 1K+ · 5.0★ (1) wp.org #22 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.