Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “wordpress advertisement”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress advertisement”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CM Pop-Up – Create engaging popups to capture attention and boost interaction shows at wp.org #16 but places #23 on merit, a gap of 7 places. Its 8K+ installs carry it up the search order; its 3.4★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Easy Modal places #12 on merit, 4.4★ from 124 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 AWP Classifieds 3K+ · 4.6★ (301) wp.org #1 2 User Role Editor 700K+ · 4.5★ (288) wp.org #2 3 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #3 4 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #6 2 too low 5 Quads Ads Manager for Google AdSense 20K+ · 4.9★ (1087) wp.org #5 6 PublishPress Capabilities: User Role Access Control, Admin Area Permissions 90K+ · 4.7★ (143) wp.org #11 5 too low 7 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #8 1 too low 8 Videopack 10K+ · 4.8★ (63) wp.org #12 4 too low 9 Lazy Load for Videos 9K+ · 4.4★ (105) wp.org #10 1 too low 10 Responsive Tabs — Horizontal, Vertical & Accordion Tabs for WordPress 2K+ · 5.0★ (5) wp.org #4 6 too high 11 Magazine Blocks – Blog Designer, Magazine & Newspaper Website Builder, Page Builder with Posts Blocks, Post Grid 6K+ · 4.9★ (11) wp.org #7 4 too high 12 Easy Modal 7K+ · 4.4★ (124) wp.org #18 6 too low 13 EmbedPress 100K+ · 4.8★ (307) wp.org #23 10 too low 14 Disable WP Notification 10K+ · 4.3★ (12) wp.org #9 5 too high 15 Post Types Unlimited 10K+ · 5.0★ (9) wp.org #13 2 too high 16 Vuukle – Comments, Reactions, Quizzes, Share Bar & Ad Revenue 200+ · 4.1★ (35) wp.org #17 1 too low 17 Assets manager, dequeue scripts, dequeue styles for WordPress 2K+ · 4.3★ (53) wp.org #24 7 too low 18 Booking Package 10K+ · 4.0★ (15) wp.org #14 4 too high 19 CM Answers – Discussion Forum Plugin for WordPress Q&A 300+ · 3.8★ (86) wp.org #20 1 too low 20 WappPress – Convert Site to App Fast – WordPress to Mobile App Builder 1K+ · 3.6★ (39) wp.org #15 5 too high 21 Easy Google Adsense and Banner Ads Manager – AdsforWP 1K+ · 4.6★ (43) wp.org #22 1 too low 22 No External Links 4K+ · 4.8★ (16) wp.org #21 1 too high 23 CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ · 3.4★ (13) wp.org #16 7 too high 24 PublishPress Shortlinks – The Link Manager for WordPress 200+ · 5.0★ (2) wp.org #19 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.