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wp.org search vs our merit ranking: “wordpress tutorial”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress tutorial”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

T

Ranked above its merit

Tooltips for WordPress shows at wp.org #16 but places #21 on merit, a gap of 5 places. Its 5K+ installs carry it up the search order; its 3.8★ average from 75 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #1 2 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #2 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #3 4 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #4 5 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #5 ↑1 6 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #7 1 too low 7 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #8 ↓1 1 too low 8 The Events Calendar 600K+ · 4.2★ (2462) wp.org #9 ↓1 1 too low 9 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #6 ↓1 3 too high 10 Simple Shopping Cart 10K+ · 4.6★ (215) wp.org #11 ↓1 1 too low 11 LightStart – Maintenance Mode, Coming Soon and Landing Page Builder 400K+ · 4.3★ (874) wp.org #12 ↑2 1 too low 12 LearnPress – WordPress LMS Plugin for Create and Sell Online Courses 70K+ · 4.3★ (597) wp.org #14 ↓2 2 too low 13 Broken Link Checker 500K+ · 3.8★ (605) wp.org #10 ↓1 3 too high 14 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #13 ↓2 1 too high 15 wpDataTables – WordPress Data Table, Dynamic Tables & Table Charts Plugin 60K+ · 4.5★ (449) wp.org #15 16 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (537) wp.org #17 ↓1 1 too low 17 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #23 ↓3 6 too low 18 MalCare WordPress Security Plugin – Malware Scanner, Cleaner, Security Firewall 100K+ · 4.4★ (560) wp.org #19 ↓1 1 too low 19 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #22 ↑2 3 too low 20 Notibar – Notification Bar for WordPress 8K+ · 4.8★ (71) wp.org #21 ↑1 1 too low 21 T Tooltips for WordPress 5K+ · 3.8★ (75) wp.org #16 ↓3 5 too high 22 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #24 2 too low 23 Royal WordPress Backup, Restore & Migration Plugin – Backup WordPress Sites Safely 30K+ · 5.0★ (7) wp.org #18 ↓1 5 too high 24 AR for WordPress 300+ · 4.6★ (10) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.