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wp.org search vs our merit ranking: “wp coupon”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp coupon”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPC Coupon Listing for WooCommerce shows at wp.org #5 but places #18 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 4.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce places #10 on merit, 4.8★ from 816 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #1 2 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #2 3 WP Activity Log 300K+ · 4.7★ (490) wp.org #3 4 WP Coupons and Deals – WordPress Coupon Plugin 1K+ · 4.7★ (125) wp.org #4 5 WP Travel Engine – Tour Booking Plugin – Tour Operator Software 20K+ · 4.9★ (595) wp.org #9 4 too low 6 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1866) wp.org #13 7 too low 7 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #11 4 too low 8 Coupon Creator 1K+ · 4.3★ (37) wp.org #7 1 too high 9 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #16 7 too low 10 SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ · 4.8★ (816) wp.org #23 13 too low 11 Coupon Shortcodes for WooCommerce 1K+ · 4.9★ (17) wp.org #8 3 too high 12 Coupzy Coupon Box for WooCommerce 1K+ · 4.6★ (37) wp.org #10 2 too high 13 WP Travel – Ultimate Travel Booking System, Tour Management Engine 3K+ · 4.7★ (164) wp.org #20 7 too low 14 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #17 3 too low 15 Advanced coupon for WooCommerce 800+ · 5.0★ (19) wp.org #14 1 too high 16 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #22 6 too low 17 PW WooCommerce Copy Coupon 1K+ · 5.0★ (10) wp.org #12 5 too high 18 WPC Coupon Listing for WooCommerce 1K+ · 4.7★ (3) wp.org #5 13 too high 19 Power Coupons for WooCommerce 30K+ · 5.0★ (3) wp.org #6 13 too high 20 Auto Coupons for WooCommerce 3K+ · 4.9★ (16) wp.org #18 2 too high 21 WP Duplicate Page 60K+ · 4.2★ (16) wp.org #15 6 too high 22 WP Hotelier 2K+ · 4.7★ (23) wp.org #24 2 too low 23 Attributes Coupon for WooCommerce 200+ · 5.0★ (12) wp.org #21 2 too high 24 Coupon Plugin Lite 300+ · 4.8★ (4) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.