Coupon Shortcodes for WooCommerce
by itthinx · Email & Marketing
Also makes 29 other plugins · 21.5K+ installs across the portfolio →
Show coupon discount info using shortcodes. Allows to render coupon information and content conditionally, based on the validity of coupons.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
1K+
≈1.5K estimated
Momentum
-28%
downloads vs prior 30d
Biggest opportunity: Swap “discount” for “validity”. “discount” isn't earning its slot: you're not in the first 24 results for its own search. “validity” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 66 average across 2,124 Email & Marketing plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 1K of 99K lifetime downloads are still running, in line with its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 18 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.9★ over 17 reviews, smoothed to 4.30★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
29%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| coupon your tag | #7 | #7 | up 1 |
| validity | #7 | #8 | 0 |
| shortcodes | #11 | #10 | down 2 |
| discount coupon | #7 | #10 | 0 |
| coupon page | #8 | #7 | up 1 |
| coupons | #20 | #17 | down 2 |
| info shortcode | #10 | #14 | 0 |
| group woocommerce coupons | #10 | #19 | up 1 |
| wordpress coupon | #12 | #17 | 0 |
| wp coupon plugin | #13 | #13 | up 2 |
| coupon plugin | #13 | #14 | 0 |
| woocommerce coupon code | #14 | #14 | up 1 |
| shortcode inside shortcode | #15 | #15 | 0 |
| woocommerce coupon plugin | #18 | #16 | 0 |
| coupon plugin for woocommerce | #18 | #15 | up 1 |
| woocommerce coupon | #19 | #14 | down 4 |
| discount coupons | #19 | #21 | down 2 |
| shortcodes plugin | #22 | #18 | down 4 |
| wordpress shortcodes | #24 | #21 | down 1 |
| woocommerce shortcode | #24 | #24 | down 2 |
| discount your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
| shortcode your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
38 searches this plugin appeared in over the last 90 days, 20 listed. 18 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “discount” for “validity”. “discount” isn't earning its slot: you're not in the first 24 results for its own search. “validity” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
18d ago
latest release · v5.0.0 · 15 Oct 2026
63
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 3.1 years ago; the previous band took 3.1 years to cross, which places it about 50% of the way through.
Install history since 10 Mar 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ daliyanaturals1.1y ago
Good
Read on wp.org ↗ - ★★★★★ David Malsam3.5y ago
Great Plug In 5 stars
Read on wp.org ↗ - ★★★★★ dcaynes4.4y ago
WooCommerce Coupon Shortcodes is not only incredibly handy but a masterful use of WordPress shortcodes!
Read on wp.org ↗ - ★★★★★ abskolaps5.6y ago
Useful and easy to use. I’ve not had any issues with this plugin, it was as it says it would.
Read on wp.org ↗ - ★★★★★ ayinla6.0y ago
Perfect complement to product launch campaigns
Read on wp.org ↗ - ★★★★★ wp_edu6.1y ago
Works great, coupon links are awesome and works perfectly adding items to the cart, and applying the coupon automatically. The redirection feature is also great to take the customer to the promotion category, while adding the coupon for the promo automatically.
Read on wp.org ↗ - ★★★★★ sr906.5y ago
cool!!
Read on wp.org ↗ - ★★★★★ mibelib7.0y ago
Everything works fine. Its easy to setup and has great functionalities. But it is not a complete coupon tool. It needs further functionalities, wich can be found in extra feature plugins that comes with a price tag.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Show coupon discount info using shortcodes. Allows to render coupon information and content conditionally,..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 6 headings and 1 list.
- ✓ Enough to quote 4,292 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "marketing" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-10-05 2K+ → 1K+ down after 1129 days in tier
- 2020-09-01 1K+ → 2K+ up after 1541 days in tier
- 2016-06-13 900+ → 1K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Pinterest for WooCommerce 200K+ installs · 2.6★ · 2 shared tags B -
Klaviyo 100K+ installs · 3.2★ · 2 shared tags B -
Email Marketing for WooCommerce by Omnisend 40K+ installs · 4.8★ · 2 shared tags A -
Payment Gateway Based Fees and Discounts for WooCommerce 30K+ installs · 4.6★ · 2 shared tags A -
WooCommerce Analytics 20K+ installs · 4.0★ · 2 shared tags B -
Extended Coupon Features for WooCommerce FREE 10K+ installs · 4.8★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Coupon Shortcodes for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce-coupon-shortcodes" width="480" height="300" style="border:0" loading="lazy" title="Coupon Shortcodes for WooCommerce — Plugin Pulse"></iframe> Coupon Shortcodes for WooCommerce: 1K+ active installs, 4.9★ (17 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/woocommerce-coupon-shortcodes
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.