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wp.org search vs our merit ranking: “wp deals”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp deals”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Bit CRM: Sales CRM Manage Lead, Contact, Deal, Invoice, Client Portal & Collect Payment shows at wp.org #15 but places #24 on merit, a gap of 9 places. Its 300+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Super Cache 1M+ · 4.3★ (1346) wp.org #1 2 WP Coupons and Deals – WordPress Coupon Plugin 1K+ · 4.7★ (125) wp.org #2 3 WP Encryption: Easy SSL / HTTPS & Free SSL certificate, HTTPS redirect 50K+ · 4.9★ (1146) wp.org #4 ↓1 1 too low 4 WP Rollback – Rollback Plugins and Themes 200K+ · 4.9★ (215) wp.org #3 1 too high 5 WP-Sweep 100K+ · 4.7★ (138) wp.org #5 ↓1 6 WP Migrate Lite – Migration Made Easy 200K+ · 4.2★ (318) wp.org #6 ↓1 7 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #8 ↓1 1 too low 8 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #9 ↓3 1 too low 9 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #10 ↓1 1 too low 10 WP-DBManager 50K+ · 4.4★ (95) wp.org #7 ↑1 3 too high 11 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #12 ↓1 1 too low 12 WP Custom Admin Interface 30K+ · 4.7★ (160) wp.org #11 ↓1 1 too high 13 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #19 ↓3 6 too low 14 Perfect Images: Regenerate Thumbnails, Image Sizes, WebP & AVIF 60K+ · 4.8★ (279) wp.org #22 ↓5 8 too low 15 Discount Rules and Dynamic Pricing for WooCommerce 9K+ · 4.7★ (248) wp.org #20 5 too low 16 Product Bundle Builder for WooCommerce 6K+ · 4.8★ (61) wp.org #18 2 too low 17 LightPress Lightbox 40K+ · 4.6★ (72) wp.org #21 ↓1 4 too low 18 PDF Generator for WordPress 1K+ · 4.6★ (39) wp.org #16 ↓1 2 too high 19 WP Calorie Calculator 900+ · 4.6★ (11) wp.org #14 ↓1 5 too high 20 Hide Dashboard Notifications 20K+ · 3.9★ (33) wp.org #23 ↓2 3 too low 21 WP Discourse 1K+ · 4.5★ (8) wp.org #13 ↓1 8 too high 22 WP Terms Popup – Terms and Conditions and Privacy Policy WordPress Popups 3K+ · 4.8★ (15) wp.org #24 ↓2 2 too low 23 WP User Merger 300+ · 5.0★ (6) wp.org #17 ↑2 6 too high 24 Bit CRM: Sales CRM Manage Lead, Contact, Deal, Invoice, Client Portal & Collect Payment 300+ · 5.0★ (4) wp.org #15 ↓1 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.